About me
A commercially minded Marketing Director and exacting brand specialist, I work with cultural organisations and story-driven brands to help them grow. I do this by unlocking the truth at the heart of their product and communicating this with flair to targeted audiences across every brand touchpoint.
I thrive on leading marketing and agency teams to translate strategic aims into compelling campaigns that resonate with customers, balancing shrewd investment with brilliant execution. Working in organisations that are going through disruption or transformation to their business model, I’m mindful of the bigger picture and work to build understanding and alignment between functions so that everyone feels part of the brand story.
I’m in my element when getting to grips with a juicy strategic challenge and finding creative solutions that make big business impact. From running the launch campaign that turned an unknown author into the world’s biggest seller; to opening up opera to get 32% more audiences into the auditorium and, most recently, building brand love among teenagers to get them excited about doing good in their local communities – I’m adaptable, energetic and I get things done.
Work history
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Head of BrandNCS Trust
London, United KingdomFull Time
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Marketing ConsultantCRC
- London, United KingdomFreelance
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Presenting
- Brand Management
- Budgeting
- Email Marketing
- Internet Marketing
- Management
- Market Research
- Marketing
- Marketing Strategy
- Social Media Marketing
- Strategic Planning