About me

I'm a writer who works with brands to create sparkling copy and intriguing stories that draw the audience in.

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Projects

• Holly & Co Advice HubWriting articles for the Holly & Co Advice Hub filled with jargon-free tips on branding, finance, intellectual property, and all the things small, creative businesses need to know about – instilled with Holly Tucker's trademark honesty and enthusiasm!
• NOW TV Sleep StoriesFive exclusive sleep stories written for NOW TV based on the streaming service's most popular TV shows and movies including A Discovery of Witches, Riviera, and Game of Thrones.
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  The FLOORRWorking with Lupe Puerta on tone of voice and brand copy for her exciting new platform.
• de MamielSupport with social and blog content plus Conscious Packaging sustainability initiative (print and digital). Annee de Mamiel is highly respected globally for her unique approach to natural skincare and addressing the affects of stress on the skin. Her prolific knowledge of health and wellbeing is grounded in Western anatomy and physiology combined with the wisdom of Traditional Chinese Medicine and acupuncture.
• Simba SleepSimba Sleep are not just about mattresses and pillows, they’re all about everything to do with sleep (and they also happen to be very good at digital marketing). The Simba team were creating a podcast, Sleep Life, when we started discussing sleep stories - stories that send you off to sleep. The challenge? Nothing too exciting: the art of sleep story-writing is that the narrative should be quite boring(!), focus on the sensorial, and be sprinkled with a smattering of neurolinguistics. The result
• Philip KingsleySupporting the Brand team on marketing activities and campaigns from the website and blog to emails, social media, promos and launches. Renowned for their Elasticizer hair mask which was originally created for one Ms A. Hepburn, Philip Kingsley is a Trichological haircare brand steeped in show business legend. I helped establish tone of voice and new campaign messaging to bring the brand up to date. Significant projects included providing copy for the brand's sustainability pact and launching th

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Projects credited in

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  Aedile ConsultingAedile is a cyber security consultancy start-up that strongly believes in a partnership approach with its clients. Being the small and nimble player in the industry the idea of breaking away from stereotypes was the starting point of this rebranding.

Work history

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CopywriterRees Architects
Oct 2019 - Jan 2020London, United KingdomFreelance
Bringing an editorial edge to case studies.
CopywriterNeon Century
Sep 2019 - Oct 2019London, United KingdomFreelance
Neon Century is a next generation intelligence agency which uses open source data to create reports for international clients. Working with the founder, I helped refine copy for a website rebrand and refresh. The brief was "less is more" so the language had to be emotive but economical to accurately convey the unique offering of this elite team.

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