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Experienced social media manager and copywriter, previously working on Nike Running UK and more recently on Skoda UK Cycling and Absolut Vodka. I like encouraging people to try new things and revel in their passions, focused around culture, education and broadening the mind. In my spare time I run a project to encourage people to explore the UK at detourblog.co.uk, write for city guides, cycle, run, and help children develop their creativity.
A client-facing, copywriting-heavy role, responsible for creative output from campaign planning through to activation. Clients: Pernod Ricard (Absolut Vodka, Malibu Rum) and Škoda Cycling. Responsibilities: • Content planning & creation, writing creative briefs, defining channel tone of voice, and monitoring & engagement. • Working closely with the Senior Social Planner to develop strategic direction into practice, and regular reporting with Brandwatch and Sprinklr to evaluate effectiveness. • Working across creative and planning departments, and with broader cross-agency teams to develop social plans in line with PR, paid media, eCRM, on-trade and off-trade. Connecting with partners, athletes, ambassadors to develop content. • Working with Škoda Cycling athletes from sponsored teams (Condor JLT, Matrix Pro Cycling and Team Raleigh) to develop content, working with production teams and cover events..
Responsible for Nike Running UK across social. This spanned social copywriting, responding to creative briefs, and content planning and organisation. • Created content for UK-specific campaigns and planning in advance to enable Nike to react in real time to UK sport moments. • Managed @NikeUK on Twitter with a cross-category team using Sprinklr tool. • Monitored, analysed and reported on the success of Nike Running content in the UK to consistently improve our approach to social media. • Worked with UK athletes, Nike Trainers and consumers to create content. NOTABLE CAMPAIGNS: Nike's first female-orientated race to get first-time runners to take on their first 10K. Worked with senior team to plan and execute from sign up to beyond the finish line, maintaining high engagement throughout. Launched UK-specific influencer program, the 'Nike 100' from a social angle. For 2014, I worked with the team to roll out the UK’s Nike 100 program across Western Europe.
A role that mixed the roles of copywriter, community manager and social analyst, with a splash of planning. Mentored a Junior Community Manager, and managing monitoring tools: Brandwatch, Sysomos and PeopleBrowsr. - Compare the Market: Copywriting and responded to fans to an audience of 870K+ as a furry entrepreneur and his sidekick. - MORE TH>N: Writing content using the odd dialect of ‘More Than Freeman’, alongside reporting and analysis.