Freelance social media manager and copywriter. Most recent clients include BBC Radio and TV (Radio 2 & 6 Music, BBC One and Two). Previously working on Montblanc, ITV, Time Out London, Nike Running UK, Skoda UK Cycling and Absolut Vodka. I like encouraging people to try new things and expand what they love, focused around culture, education and broadening the mind. In my spare time I run a project to encourage people to explore the UK at detourblog.co.uk, write for city guides, cycle, run, and help children develop their creativity.Locked Pro Plan feature
BBC Radio 2: Writing daily social content to drive online and podcast listening, supporting four key shows with reactive and planned content, and covering artists live in session with Instagram Stories. BBC 6 Music: Planning, creating and commissioning social content to promote the ‘6 Music Loves Berlin’ series of special programming. This included a Bowie-inspired video-map of the city using song locations and archive information, and '6 Secret Music Stories' of music making the journey over the Berlin Wall, bringing audio stories to life using archive footage.
Social media lead for BBC Radio 2, including live 'In Concert' series with Boy George, Ed Sheeran and Emeli Sandé. A focus on talking to an under 35 audience, particularly through Instagram Stories, whilst serving a broad number of programmes.
Making BBC Four social media video content to promote programmes to under 35s. Concepting and creating videos with social media audience-friendly storylines using Final Cut Pro, and copywriting. Videos created exceeded average views by over 10x, with two seeing 50x average views.
Copywriting, community management and conception, working on a luxury lifestyle brand: • Responsible for all copywriting on Montblanc Global social media accounts in native English • Created a new brand tone of voice for social media, to focus on younger millennial target market • Lead editorial planning across five key global platforms, ensuring it is in line with the content strategy • Content planning and creation using ‘Falcon’ tool (creating stories around influencer collaborations, events, Montblanc Magazine content, and photoshoots). • Additional copywriting for paid media advertising and long-form editorial for Montblanc Magazine • Collaboration in creating social media concepts and digital strategies • Working on social media campaign concepts, creating storylines and planning content rollout • Live event coverage, with red carpet interviews with Brand Ambassador Hugh Jackman and high profile influencers • Set up and managing of daily business processes with client • Escalating of issues and crisis management • Providing recommendations, based on trends and community management insights • Set up and complete regular (weekly and monthly) and campaign social media reporting with strategic recommendations using Instagram, Facebook and Twitter analytics and the ‘Radarly’ tool
Planning, concepting and creation of BBC One and Two social media content on priority programmes. Worked closely with production companies, creative teams, marketing, talent and paid media & OOH agencies. Highlights: • Led on channel priority dramas The Night Manager, Peaky Blinders and Luther • Worked on Natural History Unit documentaries Snow Chick and The Hunt • Sensitive coverage of mental health week programming, In the Mind • Worked to expand the original social video production across both channels • Led key cast interviews with Idris Elba, Cillian Murphy, Aidan Turner, red carpet premiere interviews with talent, and filming with the Poldark cast on set • Original BBC social media content featured in national and industry press (The Independent, Creative Review and It’s Nice That) • Part of a small team working on the BAFTA Film and TV award events, creating live coverage on the night
A client-facing, copywriting-heavy role, responsible for creative output from campaign planning through to activation. Clients: Pernod Ricard (Absolut Vodka, Malibu Rum) and Škoda Cycling. Responsibilities: • Content planning & creation, writing creative briefs, defining channel tone of voice, and monitoring & engagement. • Working closely with the Senior Social Planner to develop strategic direction into practice, and regular reporting with Brandwatch and Sprinklr to evaluate effectiveness. • Working across creative and planning departments, and with broader cross-agency teams to develop social plans in line with PR, paid media, eCRM, on-trade and off-trade. Connecting with partners, athletes, ambassadors to develop content. • Working with Škoda Cycling athletes from sponsored teams (Condor JLT, Matrix Pro Cycling and Team Raleigh) to develop content, working with production teams and cover events..
Responsible for Nike Running UK across social. This spanned social copywriting, responding to creative briefs, and content planning and organisation. • Created content for UK-specific campaigns and planning in advance to enable Nike to react in real time to UK sport moments. • Managed @NikeUK on Twitter with a cross-category team using Sprinklr tool. • Monitored, analysed and reported on the success of Nike Running content in the UK to consistently improve our approach to social media. • Worked with UK athletes, Nike Trainers and consumers to create content. NOTABLE CAMPAIGNS: Nike's first female-orientated race to get first-time runners to take on their first 10K. Worked with senior team to plan and execute from sign up to beyond the finish line, maintaining high engagement throughout. Launched UK-specific influencer program, the 'Nike 100' from a social angle. For 2014, I worked with the team to roll out the UK’s Nike 100 program across Western Europe.
A role that mixed the roles of copywriter, community manager and social analyst, with a splash of planning. Mentored a Junior Community Manager, and managing monitoring tools: Brandwatch, Sysomos and PeopleBrowsr. - Compare the Market: Copywriting and responded to fans to an audience of 870K+ as a furry entrepreneur and his sidekick. - MORE TH>N: Writing content using the odd dialect of ‘More Than Freeman’, alongside reporting and analysis.