About me
An Account / Project Director with an analytical and structured approach.
My recent Brand and Agency experience has allowed me to create and implement streamlined end-to-end processes, build cross functional teams and create strong strategic partners in key markets.
Work history
Account DirectorColey Porter Bell (Ogilvy group)
London, United KingdomFull Time
Client: Tesco
Project scoping – scoped project deliverables to achieve redesign of all Tesco core brand packaging, in store material, seasonal toolkits, training materials and brand strategy and guideline documents for the UK, Central European and Asian markets
Budget management - negotiated a £4 million retainer for a multidisciplinary team to achieve all required deliverables, negotiated separate proposals for ‘out of scope’ projects, managed forecasting and reconciliations and reported profitability to the board
Engaging stakeholders – developed a process for sharing Creative with senior stakeholders in Marketing, Design, Category, Legal to ensure maximum productivity and creativity at pace while developing the account
Recruitment – built, mentored and retained a productive and engaged client service team
Asset management system and server – launched new cloud-based server to enable flexible working for the team and championed asset management tool with client
C
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Senior Manager - Global Marketing ServicesCrabtree & Evelyn
- London, United KingdomFull Time
Global project management tool – facilitating cross functional team workshops to build a road map and implementing processes for NPD, Artwork, Production, Marketing and VM using GAP smartflow software
Digital content – creating content matrix and managing work streams for an entirely new digital platform
Launches and seasonal promotions – leading weekly meetings with global marketing to explore activation themes, generate copy and production briefs, and review regional marketing calendars
Budget, procurement and resourcing – building a cross functional team of permanent and contract staff; tracking budgets of £4-6m according to changing priorities, scheduling projects internally and with external creative partners, negotiating cost matrices and legal contracts
Asset library - leading the implementation and introduction of FTP site for all branded campaign material
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Skills
- Client Development
- Branding Projects
- Project Delivery
- Project Direction
- Project Leader
- Account Directing
- Budget Management
- Budgeting Forecasting
- Budget Proposals
- Budget Negotiation