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Hi there, I’m Clara, a French graphic designer living and working in London, UK. I design identities, books, posters, newsletters, reports, flyers, infographics, illustrations and many more visual assets online or not. Until recently, I had been working as a graphic designer at Wool and the Gang. I have a MA from Central Saint Martins in Communication Design and one from École Supérieure d’Arts Appliqués de Bourgogne (France) in Graphic Design. I’m currently freelancing for clients in France, UK, Switzerland and Greece while I pursue new opportunities and can be reached either through this profile or by email at email@example.com.
Versatile graphic designer working across brands and media, from identity design to art direction,, from the fashion industry to publishing.
Wool and the Gang is a unique fashion experience revolutionising the industry. Each item is handcrafted by artisans and makers around the world or can be made at home with the brand’s easy knit-kits. Wool and the Gang is championing the return to traditional craftsmanship, education, individuality and social awareness while disrupting the fashion industry by delivering fast fashion responsibly and collaboratively. As part of a tight dynamic team, I worked closely with all departments of the company such as: Creative, Marketing, PR, Products, Wholesale, Customer Experience and Tech. I was responsible for designs across all media - online and offline, in order to nurture, develop and deliver a memorable brand experience. As an active member of the creative team I was involved in idea generation, trend research, mood-board development for a busy schedule of photoshoots and seasonal campaigns. Throughout the graphic design and art direction aspects of the brand, I created a consistent and coherent aesthetic defining the identity of Wool and the Gang. This involved the development and production of outstanding product and customer experience through the packaging materials, the brand’s iconic patterns and other branded outcomes. Among other things I also worked on seasonal lookbooks, PR related designs and special projects, such as a featured editorial for Urban Outfitters. On the digital side, I worked on designs for key marketing, content and E-commerce assets: WATG Newsletters, published three times a week to over 90K subscribers. Contribution to content across social media platforms such as Instagram, Facebook and the blog. I created compelling graphics and visuals to engage with the brands community and help growth. I was in charge of the WATG Pinterest account working on the weekly curation of the brand’s boards, consistently increasing followers and engagement. I was also created engaging designs for the site's homepage and key landing pages.
Worked 4 months for MTWTF design studio who creates innovative communication platforms for cultural, commercial, educational, and civic clients. As a junior designer I worked closely to studio founders, Glen Cummings and Aliza Dzik, various design projects such as: Visual identities for: 20summers non profit arts center and NYC based empire cultural consultancy Website: 2010 Sustainable Futures lectures series led by Columbia GSAPP professor Kate Orff. As part of a team of 5 designers, I helped on designs for award winning book 'The studio-X NY guide to liberating new forms of conversation’. Following the success of MTWTF’s x-x-x-x-x book I also researched content and edited a structure of potential part 2 which focuses on the Anarchy symbol.
speciality in Graphic Design