Clare Allen

Luxury Advertising Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

A dedicated and driven professional, who is a natural communicator with a creative mind and a talent for building relationships. Having worked as an agency representative for prestigious and international enviroments has provided me with UK and international experience; and as a result, I produce dynamic cross channel content partnerships within the luxury market. Employment Grazia, Advertising Manager, London. 09/11/2014 – present Grazia is a luxury glossy weekly magazine, unique within the market. Part of Bauer Media UK. • Directly responsible for key luxury agency accounts across print and digital platforms, such as Kering, Richemont, Clarins and P&G lux fragrances. • Working across print, digital display, experiential activity and content led creative solutions, engineering 360 brand partnerships. • Daily contact with the Italian and French representives for the global Grazia Network working on bespoke luxury content creation. • Analysis and strategy of digital and print revenue and forecasting YOY. Identifying key accounts and finding solutions to problem revenue streams. • Digital assets management and delivery analytics for setting required benchmarks, and tracking success of campaigns across Grazia Daily.co.uk. • Weekly Management with the publisher and editorial teams to set and close magazine book. • Management of 4 sales executives and media flatplanner. Magazine International, Fashion & Watch Manager, Milan. 02/2013 - 09/2014 Magazine International was a subsidiary of the international mass media publishing company, Hearst Corporation. Responsibilities • Represented the prestigious and luxury fashion titles such as the Carine Roitfeld Fashion Book, V magazine and V Man magazine to the Italian and Swiss markets. • Account management of advertising sales within both the print and digital platforms of the 3 magazines for a range of luxury fashion and watch clients. • Managed all creative solutions, marketing initiatives and brand partnerships, working between the publications, clients and media agencies so all parties receive the optimum end result. • Worked with a number of Italian and International agencies (Media, PR, Digital and Creative) to maximise revenue, plan media strategy and to create multi media platform solutions on behalf of the publications and clients. • Project management of international shoots and schedules for the designed advertorials. • Supported the US based editorial and advertising teams with daily contact, ensured visits to Milan and Switzerland throughout the year ran seamlessly and the productivity was maximised. • Successfully won the Swatch Group renewals across all of the accounts for key brands including: Longines, Swatch Watches, Rado, Breguet and Omega. Securing at least a 3% YOY increase across the international portfolio of Harper’s Bazaar and Esquire. • Brought in advertising revenue for major advertisers including Prada/Miu Miu, Swatch Group, Roberto Cavalli, Salvatore Ferragamo, MaxMara and Bally for CR, V and VMAN magazines • Secured and creatively managed a special project with the brand Sisley and their media agency (MEC Milan) for a 12 page advertorial featured in V magazine Spring Issue 2014. • Developed a strong client network in the watch and luxury fashion sector that led to a portfolio of new business, including Superga, Rolex,

Skills

 

  • Advertising
  • Marketing PR
  • Account Management
  • Brand Management
  • Pitching
  • Project Management
  • Strategic Planning
  • Client Management
  • Creative Thinking
  • Relationship Management

Work history

Currently

Luxury Advertising Manager

Grazia Magazine

Sep 2014

Education

2007

Criminolgy Sociology Combined

Lancaster University

Aug 2004 - Jun 2007
  • Lancaster University. 2004 - 2007 Criminology & Sociology BA: Achieved First Class Second (2:1)