Managing Director/Founder, Marketing Award Finalist, Digital Experience Awards Judge, Optrafair 2019 Speaker, over 11 years in marketing across industries, freelance consultant helping businesses ‘flourish’!
Top 3 finalist in a national 2018 marketing awards. Founder and Managing Director of specialist marketing consultancy, Marketing Director in transformation management and consulting and Head of Marketing and Communications in fashion/optics. Judge at the Digital Experience Awards 2018. Over 10 years expertise in online/offline/events marketing, experience in branding, product innovation/design, team management, digital and print advertising, social media, paid social media advertising, CRM, CMS, copywriting, NPD, affiliate marketing, editorial, e-commerce. Worked in interiors/homeware (start-up), toys, gifting, publishing, fashion (eyewear and footwear) charity and optics.
Highlights -
• Company Instagram managed by myself, made finalist and nominated for a 'Marketing Initiative of the Year' national 2018 awards
• In first year working at charity, contributed through my communications input to donation turnover rising by 500K
• Been responsible for output of all communications documents for both my current role and previous one having managed both creative/comms teams
• Branded and marketed appeal which raised £211,000
• In role at MADE.COM (independent online furniture retailer) for 2 and a half years, was fast-tracked to management position after interning for 6 weeks
• Have managed 4 social media pages for various companies and led to a great increase in followings
• Experience in publishing, fashion, optics, interiors, wholesale gifting and charity and have demonstrated that I can apply my skills across industries
• Current industries I work with - interior design, change management and HR, fashion, optics
Work history
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Specialist Marketing Consultantweflourish
London, United KingdomFreelance
weflourish ltd is a specialist consultancy that provides entire marketing lifecycle solutions. We won a top three finalist position for one of our clients in a national 2018 marketing awards and are qualified in the Chartered Institute of Marketing 'Marketing Planning' and 'Managing Marketing. Although our skills can be attributed to any industry, our experience lies in fashion, gifting, optics, interiors, HR and charity. We have over 10 years experience in every aspect of marketing and communications and our expertise is in creative direction, content and social media marketing.
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Head of Marketing and CommunicationsLouis Stone Optical
London, United KingdomFreelance
- Successfully established new marketing division, created due to 25% increase in sales over the last year
- Rebranded Louis Stone Optical with new logo, mission, values, look and feel
- Have designed and am currently working on implementation of a new, more user-friendly and streamlined website
- Successfully achieving regular PR for Louis Stone in main national eyewear magazines
- Created and running Louis Stone's Facebook, Twitter, now award nominated Instagram and LinkedIn profiles, with Instagram achieving 6,000 optical followers in 6 months alone!
- Product selection/naming and planning
- Running all print and online advertising
- Dealing with customer enquiries as well as the company's customer service methods
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Skills
- Branding
- Social Media
- Design
- Strategy
- Copywriting
- Advert Design
- PR
- Editorial Campaigns
- Communication Activities
Education
Awards
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Marketing Initiative of the YearAOP Awards
Won for client Louis Stone Optical, for an Instagram page (@louisstoneoptic) that I single-handedly created and manage