About me
I have 8 years of visual merchandising experience in a head office role. After working in different areas within the field I have developed a range of transferrable skills. I can adapt well to a team environment, whilst consistently staying motivated when I work independently.
I offer excellent leadership skills, with proven ability to take the lead on all floor moves. I offer a reliable and confident working attitude and am always working towards the best possible results. My stores have regularly hit target during promotional periods. I have passion for the role and take pride in what I do.
Work history
Visual Merchandiser
London, United KingdomFull Time
-Ensure visual merchandising standards are strong and consistent across all UK stores.
-Weekly trade meetings with merchandising team to discuss store trade and plan of action for upcoming weeks.
-Work in partnership with the operations, marketing and merchandising teams to maximise productivity in stores.
-Participate with store management teams to make the best visual decisions for stores whilst maintaining brand visual standards.
-Supervising and training the junior VM team and developing talent.
-VM coaching in stores, communicating our creative philosophy to staff and store visuals.
-Creating VM Guidelines for stores.
-Communicate the visual calendar and priorities to the store teams.
-Preparing the stores nationwide for seasonal promotions and sale periods, working alongside the Store and Area Managers, and Merchandising Team.
-Creating display material and vinyl for in-store and window displays.
-Communicating with clients to prepare seasonal store graphics, signage and window installations.
-Acting as a brand ambassador for A|X.
-Development and implementation of visual merchandising standards throughout retail, wholesale and outlets.
-Extensive travel across Europe, UK and Ireland to ensure brand image is consistently represented.
-Merchandising shop-in-shop concepts in department stores, including Selfridges, Harrods, Harvey Nichols, Galeries Lafayette and Stockmann, ensuring brand image is maintained to drive sales, working alongside the Store and Department Managers.
-Reacting to the changing visual demands of top department stores.
-Raising purchase orders.
-Booking VM travel and doing VM expenses.
-Designing Armani Exchange shop floor promotional material/point of sale on Illustrator.
-Assisting in the opening of DKNY Jeans Westfield, New Bond Street, European stores, DKNY Outlet Belfast, and shop-in-shop concepts DKNY Jeans in Harrods and House of Fraser nationwide.
-Sourcing props and materials for window and showroom displays.
-Acting as a brand ambassador for these prestigious brands.
-Merchandising UK showroom and Distributor’s showrooms in Europe for seasonal selling and press events.
-Dressing models for special events, including fashions shows and showroom presentations.
Skills
- Visual Merchandising 6+ Years
- Luxury Retail Management
- Analysing Trends
- Window Display
- Creative Merchandising
- 3+ Years Styling
- Creative Customer Service
Education
BA(Hons) Fashion Marketing Communications
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A unique focus on marketing strategy and branding for the fast-paced fashion industry. A business focused degree, studying marketing, branding and merchandising, specialising in brand development.
In my final year I chose to focus on developing a range of homeware for a prestigious high street retailer - I created lookbooks, an advertising campaign, a full website and packaging for the new brand.