About me
I’m a multi-disciplinary Designer with over 15 years experience in branding, visual strategy, digital, UX, and print design. Based in London, my broad range of experience—from luxury travel, ad agency, branded retail, service industry to boutique fashion —has seen me work collaboratively across global markets to realise projects with owners, developers, sales and marketing teams. I graduated from Central Saint Martins in 2012 with a BA (Hons) Graphic Design.
Projects credited in
- Black Tomato x Mr & Mrs Smith x PrivateFlyAs part of Black Tomato's PR Team, I helped write questions and copy for invite, researched panelists and invited media to the first Black Tomato webinar. This was a conversational panel between a group of luxury travel experts, including Black Tomato’s co-founder Tom Marchant, Mr & Mrs Smith founder James Lohan and CEO of PrivateFly, Adam Twidell. During the session, they shared their expert insights on how we’ll travel in the world after Coronavirus, as well as how the industry has innovated
Work history
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Head of CreativeSevenCapital Group
London, United KingdomFull Time
SevenTravel
The first to join this new, luxury travel startup I designed the visual identity, brand book, brand video and supported on the brand strategy. I also created a fully responsive website, brand video and email and social templates to launch the brand to consumers.
SevenCapital
I led the art direction for the company’s new brand style including colour palette, typography, imagery, graphs and infographics. Launching late Autumn 2022.
SevenStays
I helped lead a branding workshop to understand the brand heart and develop strategy and positioning. Using this as a foundation I designed the visual strategy, brand book, logo, website, social ads and print collateral. Launching Autumn 2022.
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Senior DesignerBlack Tomato
- London, United KingdomFull Time
I am the Senior design lead for the largest department (leisure travel) for luxury travel company and boutique design agency, Black Tomato. My work spans digital design, email, social, print design, microsites, idents, brand collaborations, client decks and travel documents. I've been working full time throughout the lockdown to deliver crucial campaigns to generate sales and retain existing clients through engaging client decks and marketing materials.
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Skills
- Digital Design
- Responsive Design
- Art Direction
- Print Deign
- UX Design
- Adobe Create Suite
- Dotmailer
- Branding