About me
Little bit of music and a lot of writing.
A Creative who believes in developing other people’s potential. A Multi-Hyphenate with a passion for words, communication and how digital technology can enhance our lives.
Little Strings and Phloxwn are my performer and composer monikers, respectively. I have over 15 years experience in music, dance and drama and I have performed across Europe in Theatre-in-education shows and performing music live.
I have written scripts, music and lyrics for various theatre shows.
I have been developed my own websites since I was little, utilising the cheapest web hosting companies to their top potential.
As a web copywriter, I produce content as a blogger, social media content and artist bios for my own brand and for fellow creatives.
Projects
- ' Dr 80s'- Composer and Lyric Writer - PhloxwnA campaign for East Renfrewshire NHS to educate and to promote awareness and discussion about buying certain medication instead of using the NHS prescriptions service. The soundtrack went along with a presentation that is now played in NHS waiting rooms in Glasgow. For the tune, we went for a subtle, 80s rock vibe. The soundtrack catches attention and works with the text presented in the campaign. With thanks to Dr Craig and Eastwood Health and Care Centre. Written by Phloxwn (Clare Louise R
- My Newsletter - Writing, Webcopy, PhotoshopDeveloped using MailChimp, Photoshop, Google Docs and Canva. Written in an informal style as you would approach your friends, a semi-annual update for followers of my work and brand. Newsletter includes: Introduction, 1-2 hi-res photographs, exclusive live and recording updates, 1-2 news bites/blog articles/anecdotes/updates, contact details. Target audience: Music lovers, live music appreciators, Millennial, young Gen X, poetry and prose fans, my followers. The newsletter works as part of m
Work history
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Content ManagerKakapo Energy
United KingdomFreelance
I currently work as the Content Manager for Kakapo Energy, working to provide UK businesses with cheaper, cleaner energy.
In my current role, I research, create and deliver compelling B2B web content on green energy solutions for commercial businesses whilst implementing SEO strategies. My role also involves curating our green energy blog.
My role also involves:
- Writing online articles and blog posts as part of our inbound marketing campaign.
- Editing and curating guest blog posts.
- Identifying trends and prospective topics in relation to renewable energy systems for businesses and current environmental trends, particularly in relation to UK businesses.
- Sourcing images for the Kakapo website.
- Conducting keyword research for our SEO strategies.
- Managing the company's social media channels, such as the
- LinkedIn page, including strategy development and posting.
- Writing SEO web content forKakapo Energy, working to provide UK businesses with cheaper, cleaner, energy.
Some of my most popular articles forKakapo can be viewed online:
- 4 Easy Steps To Solar Power Systems For Your Business
- What Is The Government's 10 Point Green Plan?
- A Guide To Solar Panels For Your Business
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Writer/Performance Artist/SongwriterLittle Strings
United KingdomFreelance
I have performed across the UK and Europe in theatre productions, bringing theatre to those in economically deprived areas in the UK. I also develop creative performance projects and overseeing their execution, such as ‘Tea Party Party’, a musical theatre show which I co-produced and wrote for which was brought to the Greater Manchester Fringe in 2017.
Portfolio: https://www.clarelouiseroberts.com/portfolio.html
My work involved writing, producing and performing sound art and musical compositions under the monikers Little Strings and Phloxwn.
Whilst writing and producing an original play for a local theatre in Carlisle for the Carlisle Fringe Festival 2018, I supervised a team of four employees. Over 70 delegates attended our one night run which received positive local press coverage.
Each production includes thorough marketing and promotional campaigns online, through local print and social media advertising campaigns to promote the event and advertise ticket sales. I write all of the online content and coordinated promotions with local venues and promoters.
My roles have included:
Actor & Workshop Coach — Pickles Theatre Company September 2017 - June 2018
A theatre-in-education tour to schools across France and Belgium. My team ran drama workshops and performances, using theatre to help children and young people learn English and to be motivated and enthusiastic about their learning experience.
Skills
- Copywriting
- Web Content
- Web Copywriting
- Photo Retouching
- Adobe Photoshop
- Video Editing
- Website Copywriting
- Website Content
- Wix Websites
- Website Creation
- Social Media Advertising
- Social Media Marketing
- Social Media
- Facebook Insights
- Facebook Advertising
- Performance Art
- Performance Poetry
- Music Performance
- Dance Performance
- Live Performance
- Theatre Performance
- Drama
- Drama Writing
- Drama Teaching
- Music Blogging
- Music
- Music Composition
- Music Events
- Music Making
- Music Marketing
- Music Management
- Script Writer
- Writing
- Writing Music
- Writing Poetry
- Article Writing
- Blog Writing
- Brand Writing
- Comedy Writing
- Content Writing
- Commercial Writing
- Press Releases
- Live Event
- Live Music
- Audacity
- Live Streaming
- Live Sound
Education
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2:1 BA Joint Honours Drama and Musical Theatre Cumbria Institute of the Arts
- Carlisle, United Kingdom
Projects included:
Front of House Manager at the University’s Stanwix Theatre.
Event coordination and management for the University’s official Fresher’s Weeks and various student performances. This also included successful promotion and marketing.
Writing and recording multiple songs in a professional recording studio.
Freelancing as a solo musician, in choirs, in a folk and acoustic band and as an indie-rock duo, performing across the county.
Digital marketing for launch of the EP release which lead to interviews in the local print press.
Website building to showcase my professional portfolio: www.clarelouiseroberts.com.
University Credits:
The Tempest - W. Shakespeare
Goblin Market - Polly Pen and Peggy Harmon
A Dream Play - A. Strindberg
Chess The Musical - Björn Ulvaeus and Tim Rice