About me
A young, creative and communicative professional with a strong product sensibility and a good vision of growing in the sector of buying, production, marketing and design for the Fashion industry and luxury goods.
Passionate about combining creative ideas with data, and to initiate progressive changes.
Thanks to my career path I have acquired skills such as analytical, detail attention, negotiation, good communication, problem solving, multitasking ability and flexibility.
I feel comfortable both in the on line and off line world. International and changing environments are very welcome challenges to me.
Work history
BuyerZARA
A Coruña, SpainFull Time
Buyer at ZARA in WOMAN dpt.
- Budget management
- Price negotiation
- Ensuring the commercial viability of all garments
- Monitoring the entire manufacturing process
- Negotiating with suppliers the cost of raw materials and manufactured garments
- Managing the mark-up
- Developing and managing the budget of the line based on sales forecasts and market trends analysis
- Orders: quantities & size distribution
- Delivery dates negotiation
- Distribution to stores strategy
- Support to design team by providing commercial input
- Fitting supervision
- Trending research
- Design & fitting approvals follow up
Global Product Strategy dptLOEWE
- Madrid, SpainFull Time
- Work on the definition of the global brand strategy and marketing plans to support the growth trajectory.
- Identify global trends, track and analyze global launches and have an awareness of the nuances of the fragrance category in key markets.
- Gather input from a variety of internal and external sources to define product vision and roadmap.
- Identify opportunities that will successfully meet the growth objectives and goals.
- Definition and implementation of 3 years Marketing Plan and strategy for the rebranding of LOEWE Perfumes launched in March of 2019.
- Launch of strategic products and promotional plan: design, communication, launch material and monitoring.
- Analysis and identification of trends and opportunities for a correct product positioning.
- Oversee the new product launch strategies and strategic activations of existing products for the LOEWE Perfumes family in order to maximize growth potential and drive long term profitability.
- Oversee creative briefs for packaging and creative assets aligned with global and local campaign needs.
- Develop a targeted sampling strategy and price points for all new launches in the Fragrance category.
- Work close to cross functional teams including Finance, Supply Chain, Visual Merch, Creative, Communications, Packaging, etc.
- Lead projects with external agencies (digital, production and creative) to develop new projects to promote the rebranding such as the LOEWE Perfumes VR App.
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