Motivated junior creative with a strong sense of client and customer awareness, Possesses the ability to swiftly adapt to a rapidly changing marketplace. Captivated by the connection between brand direction and consumer psyche and the constant evolution of agency approach towards attracting the everyday individual.
Work history
Junior CreativeHavas Group
London, United KingdomInternship
Role Summary: Effectively assisting and contributing to briefs and pitches on multiple platforms to create digital, creative and media capabilities
− Conduct market research to provide consumer and brand insights
− Engage with Strategic Planners and Account Managers to effectively produce creative
work to enhance brand reach and sales
− Cater to differing client sectors simultaneously, from cars to healthcare
− Constantly remain updated on brand and commercial awareness
− Compose manifold of scripts, propositions, headlines, supers and radio in accordance
with brand guidelines and client specifications
− Contribute and present concepts through to executions to Creative Directors and
Strategic Planners
− Provide copy for a diverse range of platforms: print, TV, pre-roll, digital, idents, social and
radio
− Instrumental in final alterations on digital copy for live pitches
CLAUDIA BOYCE CAM cboycecam@gmail.com 07800982989
Key Achievements
− Composed copy for digital variants that had the ability to be formatted to both voidage
and digital airport banners
− Pitched a print and television campaign to Havas, Paris for Citroen C1. Worked
alongside our Paris partner to alter and custom the initial campaign within client parameters. Consequently accepted by Citroen and currently in the process of progressing into a physical campaign.
Skills
- Ad Copywriting
- Advertising Planning
- Time Efficient
- Project Time Management
- Advertising Creative
- Microsoft Word Powerpoint Excel Outlook
- Making Presentations
Education
Creative Advertising MAFalmouth University
- Falmouth, United Kingdom
Understanding of multiple brand platforms
An insight into consumer behaviour and social mentality
Shortlisted for Ogilvy Pipe Awards
English Literature 2:1
- Exeter, United Kingdom
Specialization in the Decadent Movement and 19th Century Literature
Awards
The Exeter Award