Claudia Carrillo Cruz

Claudia Carrillo Cruz

ManagerLondon, United Kingdom
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Danny Ivan
Deep Blue
Alex Trimmer
Claudia Carrillo Cruz

Claudia Carrillo Cruz

ManagerLondon, United Kingdom
About me
I am an illustrator who can do more than just drawing.
Projects
  • Erotic illustrator
    Erotic illustratorPersonal project- My project focuses on series of illustrations/portraits in which I can express true femininity and the reality of imperfection. It comes from an idea that the passive totem of sexualized womanhood is still visible in pornography, (social) media and advertising. Troughout my work I am exploring eroticism, and how owning it can subvert people's understanding of it. This has prompted an ongoing interest for me to engage with the nude and to challenge ingrained conventions. To visualise this, I locate a tension between the subjects classical poses and the awkwardness many of them portray in their facial expressions. In my illustrations, the body is displayed as if the viewer is invited to witness an intimate moment. Sometimes these sexual drawings present a study of the body as an instrument for experiencing and expressing pleasure, pain and desire. I am drawn to images which show contradictory positions of vulnerability, empowerment, sadness and pride. As part of my exploration, I am interested in incorporating fashion illustration ­ I believe that clothing can add emotional content. I feel that a dichotomy can be created between clothing and figure: while the figures hold still and static postures, the clothing itself articulates emotion through a controlled structural reaction expressed in the form of intense paint and pattern or bursts of colour. In classic psychology, the items we wear represent the exterior being ­ a mask we show to the world. In my illustrations the clothing is used to express the emotions and inner life on the individual. Instead of helping to fit in the society by hiding less accepted emotions like sadness, fear, sexual arousal and the likes, these garments reveal the truth, the real emotions, feelings and mental state.
  • Artist Publication
    Artist PublicationFashion illustration for Monsa yearly edition about Trendy Illustrators
  • Dash magazine
    Dash magazineIllustration about Yohi Yamamoto's outfit for DASH Mag
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Projects credited in
  • Jakhu Studio
    Jakhu StudioA campaign and look book for jewellery brand Jakhu Studio
Work history
    Manager
    I started at Claudie Pierlot as Assistant Manager, being promoted as Branch Manager in April 2014. My key duties are: Taking responsibility to achieve targets, monitor and issue instructions to staff members (five members), weekly one to one reviews, weekly and monthly team reviews, ensure all paperwork is filled correctly, CRM and clienteling, maintain company standards and complying with company policy and procedures. Also I am responsible for Visual Merchandising, taking responsibility of my own creative decisions.
    Visual Merchandiser & Window Dresser
     - 
    Applied brand visual merchandising principles and used commercial skills to meet sales targets. Used tools available such as bestsellers, brand analysis, weekly VM guidelines to support and ensure the store’s layout is a commercial success. I worked closely with retail managers and feedback on a regular basis on actions taken, issues encountered and problems solved. Ensured all stores had relevant VM equipment, collates VM costs and orders for new stores.
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Skills
  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Autocad 2-D
  • Indesign Illustrator Photoshop
Education
    Fashion Design and Styling
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    Interior Design
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