Claudia Fernandez Sainz


London, United Kingdom
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Projects credited in

About me

I am a Psychology graduate, currently working as Talent Researcher at Designtalent. My passion lies in experience design, human behaviour and design research.


  • Research
  • Market Research
  • Design Thinking
  • Creative Thinking
  • Creative Strategies
  • Customer Experience
  • Consumer Research
  • Customer Behaviour
  • Qualitative Research
  • Business Startups

Companies I’ve worked with

  • Designtalent


    • Design
  • C

    Connecting Visions

    • T

      The Smile Tribe

      Work history


      User researcher

      The Smile Tribe

      Oct 2018
      • London, United Kingdom
      • Freelance
      • Part-time role working for an early-stage startup Main role: user research, journey mapping, behavior analysis


      Jun 2018
      • London, United Kingdom
      • Freelance
      • We connect the most outstanding talent and the best technology to optimally address the challenges of our clients. As a Part-time job, my role is to work directly with the two founders doing Market Research, Account Management and managing the website.


      Employee Branding Consultant


      Nov 2016 - May 2018
      • London, United Kingdom
      • Full Time
      • Designtalent offers Talent solutions across the digital/physical spectrum for design, innovation and emerging technology. They combine talent strategy and employee experience design (EX). During my time here I had the chance to evolve in two directions. 1) Design Research: • Employee Branding for Designit. My goal was to improve their Talent Acquisition processes and their Employee Experience. I analyzed where the best talent in the UK is, mapping different variables I discovered insights and provide new market opportunities. • Internal Training through Innovation and Thinking Labs. • Collaborating with the Employee Experience team 2) End to end recruitment for Design roles. • Market Research / Competitor Analysis • Account Management



      Sep 2011 - Jun 2016
      • Spain, Madrid
      • I studied Psychology at Universidad Pontificia Comillas, I had the chance to understand Psychology from the different fields that exist. I can apply a lot of knowledge acquired during these years in the Design Industry. • Interviews: To empathize with people and understand the “whys” and “hows”, instead of the “whats”. • Observation: The non-verbal information is as important as the verbal one, I learned some tricks and key behaviors that help to get a holistic view. • The cognitive behavioral therapy is the best one to perceive patterns. • The personal growth, the tolerance, empathy, and comprehension gained during this degree, is what I really matter and makes you a good researcher and a good people “analyzer”.