Claudia Gardner-Pickett
Available

Claudia Gardner-Pickett

Creative - Art DirectorLondon, United Kingdom
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Francis Lane
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Claudia Gardner-Pickett
Available

Claudia Gardner-Pickett

Creative - Art DirectorLondon, United Kingdom
About me
I'm all about form and function & creating content with purpose and that followers will love. Work Life: living & breathing the brands, writing tweets, photographing products, briefing designers, trying out new social media formats, improving the look & feel of feeds, analysing the performance of posts, developing campaign ideas, covering events with live updates, attending shoots Social Life: looking, wondering, wandering, drawing, photographing, laughing, travel My interests span graphics, advertising and social media. I relish all challenges from idea-creation, image-making and expanding brand awareness. I pride myself on my flexible, friendly nature and strong work ethic.
Projects
  • Social Media: Photography
    Social Media: PhotographyThe aim is always to produce photographs that show the product in its best light - and get the most likes.
Projects credited in
  • Batiste - Summer Social Content
    Batiste - Summer Social Content
  • Batiste Blow Dry Accelerator - Instagram Campaign
    Batiste Blow Dry Accelerator - Instagram Campaign
Work history
    BYTE/DEPT® logo
    BYTE/DEPT® logo
    CreativeBYTE/DEPT®
    Southwark, London, United KingdomFull Time
    B
    B
    Content CreatorBMB Agency
    Southwark, London, United KingdomFull Time
    My job role is 'Content Creator' which entails writing the social media plans for the coming months - as well as creating, planning and art directing the content. I've worked on a variety of brands from New Balance, Hilton Hotels, Batiste & Hula Hoops. • Create social media content, copywriting and strategy across social media platforms ensuring it’s on brand creatively and withholds tone of voice • Produce monthly content calendars • Create content - mainly photographs such as lifestyle and product shots • Brief in Digital Team to create retouched images, GIFs and animations • Work with Video Team to shoot and edit content • Upload daily content on social media channels • Address and respond to daily customer inquiries on all social media platforms • Research and pitch content ideas while maintaining brand tone of voice • Collate up to date information on current social media trends and competitor activity • Plan and create YouTube videos, photoshoots and blog content • Draft T&C’s for interactive competitions and manage prize fulfillment • Manage events and event promotion (e.g. live coverage of London Fashion Week/New Balance Flagship Store Launch) • Drive influencer outreach globally • Work with brands' Head of PR and E-Commerce to align social content plans
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Skills
  • Copywriting
  • Photography
  • Art Direction
  • Advertising Content
  • Ideas
  • Briefing Creative
  • Videos
  • Social Campaign
  • Social Content Strategy
  • Social Content
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA(Hons) Graphic Design, First Class HonoursUniversity of The Arts London (UAL)
     - London, United Kingdom
    Whilst studying at Central Saint Martins, I created music videos, books, magazines, advert campaign proposals, photographs, short films and idents. My favourite work was born out of play, when defacing stamps, researching naughty words, filming on a Bolex, shooting in slow motion, persuading the public to do the hula, animating grandad’s cigarette cards; projecting garden scenes into hospitals; printing Hemingway's longest sentence (424-words) onto a 3-metre sheet; photographing a nude; turfing a book.