I'm all about form and function & creating content with purpose and that followers will love. Work Life: living & breathing the brands, writing tweets, photographing products, briefing designers, trying out new social media formats, improving the look & feel of feeds, analysing the performance of posts, developing campaign ideas, covering events with live updates, attending shoots (most recently a shoot with athletes for New Balance & a TV shoot for Batiste) Social Life: looking, wondering, wandering, drawing, photographing, laughing, booking my next adventure (which I'm excited to say is a kayaking trip through Norway!) My interests span graphics, advertising and social media. I relish all challenges from idea-creation, image-making and expanding brand awareness. I pride myself on my flexible, friendly nature and strong work ethic.Locked Pro Plan feature
My job role is 'Content Creator' which entails writing the social media plans for the coming months - as well as creating, planning and art directing the content. I've worked on a variety of brands from New Balance, Hilton Hotels, Batiste & Hula Hoops. • Create social media content, copywriting and strategy across social media platforms ensuring it’s on brand creatively and withholds tone of voice • Produce monthly content calendars • Create content - mainly photographs such as lifestyle and product shots • Brief in Digital Team to create retouched images, GIFs and animations • Work with Video Team to shoot and edit content • Upload daily content on social media channels • Address and respond to daily customer inquiries on all social media platforms • Research and pitch content ideas while maintaining brand tone of voice • Collate up to date information on current social media trends and competitor activity • Plan and create YouTube videos, photoshoots and blog content • Draft T&C’s for interactive competitions and manage prize fulfillment • Manage events and event promotion (e.g. live coverage of London Fashion Week/New Balance Flagship Store Launch) • Drive influencer outreach globally • Work with brands' Head of PR and E-Commerce to align social content plans
I wore two hats at Striders Edge: one being Creative Assistant (to the Creative Director) and the other Social Media Manager. I created graphics for print and digital platforms from website imagery, email marketing, look books and point of sale material. I also created content for and managed Striders Edge social media feed on a daily basis. DESIGN // Key Achievements: ► Designed an executed POS for all Striders Edge stockists including destination retailers such as Harrods ► Assisted the Creative Director with Photo Shoots. Responsible for organising shots of over 100 items of clothing; styling outfits on set; preparing the images to be used on House of Fraser ► Created presentation proposal of a website re-design to reflect our brand values and increase online sales ► Developed signature style for Striders Edge email marketing and introduced the use of GIFs ► I am currently working on an official Striders Edge project to design a capsule collection alongside a range of fitness accessories SOCIAL MEDIA // Key Achievements: ► Curated posts in sets to creative a cohesive aesthetic in order to deliver Striders Edge as a premium brand ► Photographed fresh new content such as flat-lays, outfits, fabric details and collages ► Gained a celebrity following for the brand ► Increased Instagram following from 209 to 1,233 (to date: 18/5/15) ► Established on-brand hashtags that were unique to Striders Edge such as #fitnessfashionfunction and #stridersedgegirls which was used for posts regarding our team, as well as for reposts from fans
Reporting to the Producer, I worked with a team of 8 in a fast-paced environment to deliver web banners within tight deadlines. I learnt the best practice for designing for web using Adobe Photoshop and developed a keen eye for detail to ensure my work was pixel-perfect. Besides honing my web-design skills, I learnt to work within a team towards a common goal and tackle challenges together. ► Follow briefs as provided by the Producer and execute following eBay brand guidelines ► Create and recreate concepts across multiple platforms from iPad, iPhone, Android and Desktop ► Use Smart Objects to increase efficiency of workflow ► Produce multiple concepts to deliver to client for review ► Assign relevant links to banners ► Assign relevant alt tags to banners ► Deliver work to client for use across all eBay platforms
Straight after graduating, I dived into a 9 week internship at One Big Company where I was working on print, web, packaging and VM projects for clients such as Triumph, Schuh, Hamptons International and Floris. Responsibilities: ► Work independently on projects from scamp to final artworks ► Design adverts and brochures ► Design GIF web banners ► Design imagery directly for in-house web team ► Follow brand guidelines ► Produce scamps for Head Designer ► Partake in team idea-generation sessions ► Design concepts to present to clients
Whilst studying at Central Saint Martins, I created music videos, books, magazines, advert campaign proposals, photographs, short films and idents. My favourite work was born out of play, when defacing stamps, researching naughty words, filming on a Bolex, shooting in slow motion, persuading the public to do the hula, animating grandad’s cigarette cards; projecting garden scenes into hospitals; printing Hemingway's longest sentence (424-words) onto a 3-metre sheet; photographing a nude; turfing a book.