Work history
H
H
Copy WriterHeaps & Woods
Barcelona, SpainFreelance
• Shaping the voice and tone of the brand’s social media outlets through the creation of copy for all Instagram grid posts and a
majority of Instagram Stories.
• Pitching ideas for new Instagram content strategies and
campaigns.
• Creating and editing most of the web copy (excluding product
copy) for the brand’s recent website relaunch.
• Creating copy for newsletters.
H
H
Communications Assistant & CopywriterHome of Hai
London, United KingdomPart Time
• Creating copy across consumer and B2B outputs, in a writing style that has shaped the brand’s voice and tone, while meeting SEO objectives. This includes all product descriptions and
general web-copy, bi-weekly newsletters, social media captions,
press kits and press releases.
• Managing the bi-weekly blog via a CMS. This involves researching
participants/forging relationships; writing interview questions and collecting assets; writing personal introductions for each blog and visually formatting the interview.
• Part-time management of social media content including creation of Instagram posts, stories and captions.
• Influencer research and reach out for gifting.
• Successfully contacting press and stylists to gain coverage.
• Producing the creative assets for a bi-weekly newsletter.
• Creating look books, line sheets and press packs each season. • Researching references for web-design and other creative
outputs.
• Producing and styling photo shoots and fashion films.
Skills
- Adobe Indesign
- SEO
- Marketing
- Research
- Copwriting
- Social Media
- Styling
Education
BA (Hons) Fashion MarketingLondon College of Fashion, UAL
- London, United Kingdom
First Class Honours with a Diploma in Professional Studies.