Claudia Lohe
Available

Claudia Lohe

International Marketing ManagerLeeds, United Kingdom
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CHRISIA BORDA
Claudia Lohe
Available

Claudia Lohe

International Marketing ManagerLeeds, United Kingdom
About me
I have a head full of ideas & am an unrivalled multi-tasker - from planning Tweets & writing copy for Facebook posts, shooting Intagram photos & monitoring engagment to benchmarketing & optimising our website with new features whilst looking after a team of eight international marketers, copywriters, designers & photographers. I love the diversity of my job!
Projects
  • adidas PureBOOST DPR Launch Project
    adidas PureBOOST DPR Launch ProjectIn May 2017, the marketing team of SportsShoes.com and adidas teamed up for an exclusive launch event of the new adidas PureBOOST DPR in co-operation with the adidas Runners London. The adidas PureBOOST DPR Launch was a fully structured digital campaign on our core website SportsShoes.com & our 4 social channels, integrating content on an exclusive landing page www.sportsshoes.com/adidas-pureboost-dpr/ as well as on Instagram, Facebook, Twitter & YouTube, pre- and post-event.
Work history
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    Marketing Coordinator for International Marketing & Social Media StrategySportsshoes.com
    Bradford, United KingdomFull Time
    Head of paid social media and owned media planning, affiliate marketing & international strategy. • I manage a monthly paid media budget of up to £20K with an average ROAS of 50 across Facebook, Instagram, and Twitter. • For the fiscal year of 2019/20, I was given the revenue growth target of 22% for the international markets in DACH, France, Spain and Italy, which I met at 18% growth YoY; the role includes managing a team of eight international marketers and translators; • Recruiting & managing affiliates for UK & int. markets with revenue increase of 35.8% YoY.
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    Marketing ExecutiveSportsshoes.com
     - Bradford, United KingdomFull Time
    Strategic planning and management of relevant social media channels, including the strategic re-positioning of Instagram and Facebook. Management of the company’s affiliate network. Implementation of new user experience tools, such as a new welcome programme for new customers. Implementation of influencer marketing strategy. Administration of a partnership programme with running clubs around the UK. Administration of the affiliate network. Assisting the e-commerce and design team with translating website content into German and French. Social media customer service. Key responsibilities include: - Social Media Management & Strategic Planning - Affiliate Marketing - SEO - Benchmarking
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Skills
  • Social Meda Strategy
  • Benchmarking
  • Ad Copywriting
  • Affiliate Marketing
  • Microsoft Excel
  • SEO Copywriting
  • Google Analytics
  • Instagram Specialist
  • Facebook Advertising
  • Paid Social
  • International Marketing
Education
    Leeds Beckett University logo
    Leeds Beckett University logo
    MSc Marketing - DistinctionLeeds Beckett University
     - Leeds, United Kingdom
    Strategic Marketing 78% Managing Marketing 76% Marketing Communications Strategy 84% Media Planning and Strategy 87% Consumer Behaviour and Research 80% Strategic Brand Management 84% Postgraduate Dissertation: Consumer Categorisation in Ethical Consumption - Why the Ethical Consumer does not care about Status Aspiration. 80%
    Leeds Beckett University logo
    Leeds Beckett University logo
    BA (Hons) Marketing & EnglishLeeds Beckett University
     - Leeds, United Kingdom
    Contemporary Brand Management 65% Global Marketing 70% Innovation and Change 68% Strategic Marketing 64% Applied Language Skills, English 88% Language in Use, English 74% Dissertation Project: The use of mobile commerce in the UK retail sector. 80%