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Claudia Lohe

Marketing executive

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  • LevelMid Level
  • LocationLeeds, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Executive - Digital Marketing Executive

Projects

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About me

I have a head full of ideas & am an unrivalled multi-tasker - from planning Tweets & writing copy for Facebook posts, shooting Intagram photos & monitoring engagment to benchmarketing & optimising our website with new features whilst looking after a team of translators, copywriters, designers & photographers. I love the diversity of my job!

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Skills

  • Social Meda Strategy
  • Benchmarking
  • Ad Copywriting
  • Affiliate Marketing
  • Microsoft Excel
  • SEO Copywriting
  • Google Analytics
  • Instagram Specialist
  • Facebook Advertising

Work history

Currently

Marketing Executive

SportsShoes.com

Jan 2016
  • Bradford, United Kingdom
  • Full Time
  • Strategic planning and management of relevant social media channels, including the strategic re-positioning of Instagram and Facebook. Management of the company’s affiliate network. Implementation of new user experience tools, such as a new welcome programme for new customers. Implementation of influencer marketing strategy. Administration of a partnership programme with running clubs around the UK. Administration of the affiliate network. Assisting the e-commerce and design team with translating website content into German and French. Social media customer service. Key responsibilities include: - Social Media Management & Strategic Planning - Affiliate Marketing - SEO - Benchmarking

2014

Junior Project Manager Marketing Non-Food - POS

Tchibo GmbH

Nov 2013 - Jul 2014
  • Hamburg, Germany
  • Full Time
  • My own project of creating an appealing and highly creative Point-of-Sale advertising campaign with a budget of over €250,000 including the creation of advertising media, displays, press releases and social media content, and the purchase of merchandising articles made me take huge responsibility, and taught me to work efficiently and independently under pressure. It was successfully sold to independent retailers nationwide with the effect of providing inflow of customers towards the Tchibo coffee range and green products, and enhancement of the B2B relation of Tchibo and its retailers. Further fields of duty include branding activities for the company’s premium coffee brand ‘Barista’.

2014

PR Assistant

Leipzig Trade Fair

Oct 2012 - Jun 2014
  • Leipzig, Germany
  • Freelance
  • As an employee of the press centre, I was responsible for checking journalists’ working permissions and for their press registration giving them access to trade shows, assisting press conferences, and providing general information about the trade shows to the media. I learnt essential skills in anger management and how to deal with different types of personalities in situations where I had to decline admission. Having worked part-time in the PR industry for nearly three years in total, I know how to communicate verbally and written in both English and German. I learnt how to deal with time pressure during stressful events, and how to stay focused, organised and disciplined until the last line of a press release comes to perfection. As a freelancing PR assistant and copywriter, I was responsible for writing PR texts for brochures and press releases about e-readers for the Leipzig Book Fair 2012 as well as copywriting. Moreover, I conducted small scale market research about the book market in East Europe.

Education

2015

MSc Marketing - Distinction

Leeds Beckett University

Sep 2014 - Nov 2015
  • Leeds, United Kingdom
  • Strategic Marketing 78% Managing Marketing 76% Marketing Communications Strategy 84% Media Planning and Strategy 87% Consumer Behaviour and Research 80% Strategic Brand Management 84% Postgraduate Dissertation: Consumer Categorisation in Ethical Consumption - Why the Ethical Consumer does not care about Status Aspiration. 80%

2014

BA (Hons) Marketing & English

Leeds Beckett University

Sep 2013 - Jun 2014
  • Leeds, United Kingdom
  • Contemporary Brand Management 65% Global Marketing 70% Innovation and Change 68% Strategic Marketing 64% Applied Language Skills, English 88% Language in Use, English 74% Dissertation Project: The use of mobile commerce in the UK retail sector. 80%