I have a head full of ideas & am an unrivalled multi-tasker - from planning Tweets & writing copy for Facebook posts, shooting Intagram photos & monitoring engagment to benchmarketing & optimising our website with new features whilst looking after a team of eight international marketers, copywriters, designers & photographers. I love the diversity of my job!
Projects
- adidas PureBOOST DPR Launch ProjectIn May 2017, the marketing team of SportsShoes.com and adidas teamed up for an exclusive launch event of the new adidas PureBOOST DPR in co-operation with the adidas Runners London. The adidas PureBOOST DPR Launch was a fully structured digital campaign on our core website SportsShoes.com & our 4 social channels, integrating content on an exclusive landing page www.sportsshoes.com/adidas-pureboost-dpr/ as well as on Instagram, Facebook, Twitter & YouTube, pre- and post-event.
Work history
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Marketing Coordinator for International Marketing & Social Media StrategySportsshoes.com
Bradford, United KingdomFull Time
Head of paid social media and owned media planning, affiliate marketing & international strategy.
• I manage a monthly paid media budget of up to £20K with an average ROAS of 50 across Facebook, Instagram, and Twitter.
• For the fiscal year of 2019/20, I was given the revenue growth target of 22% for the international markets in DACH, France, Spain and Italy, which I met at 18% growth YoY; the role includes managing a team of eight international marketers and translators;
• Recruiting & managing affiliates for UK & int. markets with revenue increase of 35.8% YoY.
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Marketing ExecutiveSportsshoes.com
- Bradford, United KingdomFull Time
Strategic planning and management of relevant social media channels, including the strategic re-positioning of Instagram and Facebook. Management of the company’s affiliate network. Implementation of new user experience tools, such as a new welcome programme for new customers. Implementation of influencer marketing strategy.
Administration of a partnership programme with running clubs around the UK. Administration of the affiliate network. Assisting the e-commerce and design team with translating website content into German and French. Social media customer service.
Key responsibilities include:
- Social Media Management & Strategic Planning
- Affiliate Marketing
- SEO
- Benchmarking
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Skills
- Social Meda Strategy
- Benchmarking
- Ad Copywriting
- Affiliate Marketing
- Microsoft Excel
- SEO Copywriting
- Google Analytics
- Instagram Specialist
- Facebook Advertising
- Paid Social
- International Marketing
Education
MSc Marketing - DistinctionLeeds Beckett University
- Leeds, United Kingdom
Strategic Marketing 78%
Managing Marketing 76%
Marketing Communications Strategy 84%
Media Planning and Strategy 87%
Consumer Behaviour and Research 80%
Strategic Brand Management 84%
Postgraduate Dissertation: Consumer Categorisation in Ethical Consumption - Why the Ethical Consumer does not care about Status Aspiration. 80%
BA (Hons) Marketing & EnglishLeeds Beckett University
- Leeds, United Kingdom
Contemporary Brand Management 65%
Global Marketing 70%
Innovation and Change 68%
Strategic Marketing 64%
Applied Language Skills, English 88%
Language in Use, English 74%
Dissertation Project: The use of mobile commerce in the UK retail sector. 80%