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Claudiu Jojatu

Digital Director @Friends\TBWA

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  • LevelSenior
  • LocationBucharest, Romania
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Director - Director Business Development - Digital Strategist

About me

Very Tall Digital Director • Innovator at heart • Strategy freak • Sales wizard • Digital advertising addict • Tech startup junkie • Jury @IAB Mixx Awards 2016 & 2017 • Mentor @AmberJam2016, the biggest game-jam in Romania, that took place @East European ComicCon, in front of 30.000 participants. With 10+ years spent in the sales & digital battlefield, I have collaborated and managed both national and international teams, coordinated several projects and campaigns for mid to high profile clients. After playing the role of Sales Manager @Inteligo Media (biggest legal advisor platform, with over 2M unique visitors each month) and @Sports Gazette (biggest online sports magazine in Romania - 7M unique visitors each month), I decided to try the entrepreneurial road, co-founding Rat Labs Accelerator (business accelerator focusing on developing and growing tech startups in EEA), (San Francisco based mobile startup) & The Beards Studio (business solution design agency). In the meanwhile I've done strategy advising for Bucharest International Film Festival, Mobuy LTD and Envirojobs UK. Whether it's Nestle, Dacia - Renault, Philip Morris, McDonald's, Molson Coors (Bergenbier), Michelin, Avira, Holcim-LaFarge, Telekom, ING Bank, Garanti Bank, OTP Bank, Alpha Bank, Immofinanz, Rompetrol, Henkel, Smithfield US, Ernst & Young or others, I will always strive to push all the limits and find the ideal solution that solves a business problem.

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  • Digital Strategy
  • Management
  • New Buisines
  • Business Development
  • Advertising
  • Account Management
  • Client Service
  • Digital Creative
  • Disruptive Thinking

Work history


Digital Director


Aug 2016
  • Bucharest, Romania
  • Full Time
  • A Cure for the Common We are not a traditional ad agency network —we are a radically open creative collective. We look at what everyone else is doing and strive to do something completely new. Completely ownable. We live and breathe Disruption, and for more than two decades that's been the secret to our clients' unprecedented success.


Chief Innovation Officer

Grapefruit - UX Agency

May 2015 - Aug 2016
  • Bucharest, Romania
  • Full Time
  • Grapefruit is a User Experience & Digital Consulting Agency, which creates exceptional digital user experiences that solve business problems and make people’s lives easier.


Co-founder & Strategy Director

May 2015 - Feb 2017
  • San Francisco, United States
  • Full Time
  • Don't Keep It In. RAGE IT OUT! Rage is scream therapy for your mobile phone. It’s the app that lets you anonymously say everything you’ve ever wanted to say to someone who will listen. Connect and share the things that piss you off, the things you hate about your day, the things that you’ve kept bottled up because you had no outlet. Until now.


Innovation & strategy rat & Co-founder

RatLabs Accelerator

Feb 2014 - Oct 2016
  • Bucharest, Romania
  • Full Time
  • RatLabs is a business accelerator focusing on developing and growing tech startups in EEA.


Head of Strategy & Partner

The Beards Studio

Feb 2012 - Aug 2016
  • Bucharest, Romania
  • Full Time
  • We like to add art in advertising. The Beards Studio is a digital creative studio, based in Bucharest, that knows how to create powerful brands, combining all the digital ingredients in one custom tailored solution.


Sales Manager

Intact Media Group

Jan 2011 - Aug 2012
  • Bucharest, Romania
  • Full Time
  • Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & All this together reach more than 10M unique users each month.



Bs in Financial Management

Bucharest University - "Spiru Haret"

Aug 2008
  • Bucharest, Romania