Digital Marketing Manager experienced in managing startups online activity. Most recently for highly disruptive tech startup, Opendesk, with global exposure and clients including Google, Nike, WeWork and Greenpeace. Successfully set up digital campaigns with 100K+ budgets, prepared and presented metrics reports to CEO, Head of Marketing and board, and contributed over 400K in lead for the business.
Projects credited in
- Unmade meets Opendesk (Originally published on the UMd.studio Journal, 11th August 2016) We visited the East London home of Opendesk and spoke to product designers Scarlett San Martin and Josh Worley about shaking up the furniture industry. Opendesk are an online platform that connects customers with a global community of furniture makers and designers. Wherever you are in the world you can select a design and have it produced by a local maker - or download the files to make it yourself. And not only can the designs be produced locally but they can also be adapted to utilise local materials too. A desk in China, for example, might be made from bamboo, which is much easier to source than plywood. And we can vouch for them first hand - the Unmade team work from Opendesk's Unit Tables in our studio. So how did it all start? The prototype desk, a bespoke design by Opendesk co-founders Joni Steiner and Nick Ierodiaconou, was commissioned back in 2011 for Mint Digital’s new London office [keen readers of the Journal may recall that Mint was where Mayku founders Alex Smilansky and Ben Redford joined forces]. Cut using a CNC (Computer Numeric Control) router and hand finished in London, the challenge came when they were later tasked with making the same desks for Mint’s New York office. Rather than ship a piece of furniture made in London to the US, they had the idea of sending the digital fabrication files to New York and manufacturing the desks there locally. And with this, a brilliant idea was born.
Work history
Digital ManagerCrafts Council England
London, United KingdomFull Time
Responsable du management des activitees marketing en ligne telle que la publicite, le partage de contenu organique et le rapport de donnees.
- Responsable du developpement du nouveau site internet et de la marque en partenariat avec les agences Pentagram et Bureau for Visual Affairs
- Creation et mise en place d’un systeme de rapport de donnees fiable en lien avec les principaux KPI’s
- Elaboration et presentation de rapports destines aux equipes marketing, aux directeurs ainsi qu’au conseil d’administration
- Strategie SEO et maintien d’un compte Google Ads de 97 000£ de budget
- Manager d’une equipe digitale de trois membres (responsable database, developper) et reponsable d’un budget de 150 000£
- Deploiement d’outils de gestions de projets et communications destines a ameliorer l’agilite de l’entreprise tel que Slack, Trello ou Zappier
- Creation d’un systeme de travail automatise en collaboration avec un developpeur web
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Digital Marketing ManagerOpendesk
London, United KingdomFull Time
Responsible for managing online marketing activities such as paid, organic and metrics reporting.
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Skills
- Digital Media
- Direct Marketing
- Email Marketing
- Google Adwords
- Internet Marketing
- Market Research
- Marketing Strategy
- SEO
- Social Media Marketing
- Communications
- Blog Management
- Newsletter Management
- Social Digital Marketing
- Report and Analyse Site Metrics
- Analytics Consumer Insights Digital Strategy Revenue
Education
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Master degree Marketing, communication and media managementHult International Business School
- San Francisco, United States
Topics Studied
- Advertising
- Digital Marketing & Social Media
- Consumer Behavior
- Marketing Analytics
- New Product Development
- Sales
- Public Relation
- Pricing Strategy
- Brand Strategy Management
- Customer Acquisition Through Social Media
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Marketing, Finance, Sales, ManagementToulouse Business School
- Toulouse, France
- Labour Law
- Supply Chain Management/logistic
- Retail Marketing
- Panels
- Financial Management
- International Business
- English
- Team Management
- Fashion Jobs
- Tax Heavens
- Purchasing Management
- Budgetting
- Meetings
- International Negotiation
- Sales Force Management
- Strategic Marketing
- Entrepreneurship
- English