A hugely experienced marketing expert with a unique blend of client-side, media and creative agency experience at senior level spanning above the line, below the line and digital. He has worked with a massive range of blue chip brands in a variety of capacities to develop highly effective, integrated solutions - Aviva, Carluccio’s, Direct Line, Halifax, Heineken, Jack Daniels, Lloyds Bank, The Open University, Peugeot, Royal Mail, Santander, SEAT, TGI Friday, Volkswagen, Virgin to name but a few.
KEY SKILLS
Insight and Proposition Development
Brand and Integrated Comms Strategy
CRM and Segmentation
Digital and Media Strategy
Marketing Effectiveness and Performance Marketing
Partnerships and Content Strategy
UX Research and Customer journey optimisation
Work history
G
G
Head of StrategyGraymatter Ltd
Milton Keynes, United KingdomFull Time
Responsible for upstream brand strategy, innovation and integrated marketing strategies across the agency’s client base
Freelance Strategy DirectorHavas Group
- London, United KingdomFreelance
Working with Tesco, the UK’s largest retailer, to reinvigorate their Clubcard loyalty programme and a major pharmaceutical launch a lifestage CRM programme
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Skills
- Actionable Insights
- Brand Strategy
- Creative Strategies
- Media Strategy
- Digital Strategy
- Content Strategy
- CRM Strategy
- Customer Segmentation
- Customer Journey
Education
U
U
2:1 in BSc (Hons) PsychologyUniversity of Hertfordshire
- Hatfield, United Kingdom
I specialised in Occupational Psychology and my work placement focused on the topic of motivation in the workplace. Research and Statistics were compulsory modules through all 3 years of study. Cognitive Psychology has given me a grounding that I have built on with a continued interest in Behavioural Economics.