About me
Resulting from an interesting and progressive career spanning thirty plus
years and experiencing every aspect of the design and marketing industry,
I now find it hard to pigeonhole myself as just a designer. When I started
there were no personal computers and hence no Quark or Photoshop,
visuals were produced with Magic Markers to present to clients, so it was
handy if you could draw. Text was measured with a depth scale, artwork
was pasted on boards with Cow Gum and you needed a Grant Enlarger
to produce Bromides.
The pre-computer experience I gained was never wasted, as even now
I am asked to produce a marker visual or to draw an illustration with pen
and paper.
Whilst producing my first designs and concepts I began to realise the
importance of a marketing strategy or why you need a snappy headline,
aim the piece at the right target audience, the necessity of a response
mechanism, a decent USP and much, much mor e.
All this has given me a deeper insight into the bigger design picture and
will make me a valued and productive addition to any agency.
Work history
Creative Director
Full Time
In charge of all creative work.
Senior Creative
- Newbury, United KingdomFull Time
Creative director working with copywriters and web designers on various pr ojects
from concept to artwork. Recent big clients include Micr osoft, Microsoft Finance
and AOSpine (International spine surgeon organisation).
Skills
- Advertising
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
HNDArts University Bournemouth
- Bournemouth, United Kingdom
Qualified with merit in art, design and advertising.