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Resulting from an interesting and progressive career spanning thirty plus years and experiencing every aspect of the design and marketing industry, I now find it hard to pigeonhole myself as just a designer. When I started there were no personal computers and hence no Quark or Photoshop, visuals were produced with Magic Markers to present to clients, so it was handy if you could draw. Text was measured with a depth scale, artwork was pasted on boards with Cow Gum and you needed a Grant Enlarger to produce Bromides. The pre-computer experience I gained was never wasted, as even now I am asked to produce a marker visual or to draw an illustration with pen and paper. Whilst producing my first designs and concepts I began to realise the importance of a marketing strategy or why you need a snappy headline, aim the piece at the right target audience, the necessity of a response mechanism, a decent USP and much, much mor e. All this has given me a deeper insight into the bigger design picture and will make me a valued and productive addition to any agency.
In charge of all creative work.
Creative director working with copywriters and web designers on various pr ojects from concept to artwork. Recent big clients include Micr osoft, Microsoft Finance and AOSpine (International spine surgeon organisation).
Qualified with merit in art, design and advertising.