Conal Kelly Freelance Graphic Designer | The Dots

Conal Kelly

Freelance Graphic DesignerTokyo, Japan
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Conal Kelly

Freelance Graphic DesignerTokyo, Japan
About me
Please note: most of my work is not available to view on this platform. Please visit to see a wide range of the work I've produced over the past few years. Currently living and working as a freelance designer in Tokyo Japan; designing for brands such as Denham Japan, magazines such as The New Order, and occasionally assisting design agencies, on a one-year visa that will likely be extended or sponsored when it nears its end date in 2021. I graduated from Central Saint Martins in 2017, with a degree in GCD - Graphic Communication Design. Since graduation I spent two years working fulltime in the Goodhood design team, alongside freelance work with Places Plus Faces - and later Untold Studios - on graphics and concepts. As far as personal projects, I manage and output my own designs in the form of the clothing brand 'AKTION'. The pieces have sold well, and were stocked in Japanese retailer Journal Standard prior to my move to Tokyo. Most recently I have released a collaborative zine with a photographer and friend, featuring my graphics alongside his imagery. It is stocked in Japanese bookstore 'Salt and Pepper', as well as in the Thailand-based store 'Den'. It is published and sold digitally by independent publisher XFEL ( I'm available to contact for freelance design work, with three years of experience and an ability to communicate and produce work for a broad range of clients from across the globe.
  • Goodhood - 'Essential Item' featurettesAn example of the concept and product page direction I worked on whilst at Goodhood. My concept and reasoning for these 'Essential Item' features was to provide an editorially yet product-focused way to promote consumer engagement. Giving items context and a desirability through their styling and story is a necessity in modern retail, and so succinct pages like this one allow products - particularly 'evergreen' or restocked products - to stand out through these commerce tools. Other such featu
  • Places Plus Faces x Lovebox Festival Pop-Up MerchGraphics produced for Places Plus Faces' 2019 Lovebox pop-up tent. Imagery designed, produced and specified for printers.
Work history
    Graphic & Textile DesignerUntold Studios.
     - London, United KingdomFreelance
    Freelance role rooted in concept, direction, branding and production of designs for I produced the designs across the Adobe suite - primarily Illustrator and Photoshop - using a range of influences, concepts and styles. Graphics were designed for t-shirts, joggers, pins, stickers, socks and other accessories. Meaning multi-purposeful design and understanding of product / layout was a necessity. It was a fast job; I completed in around 6 days. In that time I turned around several finished designs in multiple colourways, as well as line sheets and cohesive explanations for each design concept and its relation to the Untold design studio ethos / output. I worked remotely from Tokyo, whilst staying in communication with the London team despite the 8-hour time difference - no problems were encountered and any edits were completed the same day I received the request. Products are scheduled to be released late 2020.
    Graphic DesignerPlaces plus faces
     - London, United KingdomFreelance
    Image design and specifications for Places Plus Faces merch. Starting the role with designs for their 2019 Lovebox Festival pop-up, the role expanded to image production to provide a backlog of imagery the brand could use in the seasons going forward. A freelance role that was worked on outside of my time spent in the Goodhood studio, and lasted four months.
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  • Image Making
  • Photography
  • Adobe Premiere/photoshop/indesign
  • Image Editing
  • Film/video Editing
  • Fashion E-commerce
  • Cultural Communications
  • Advanced Retouching
  • Copywriting Editorial
  • Graphic Art
    BA Graphic Communication DesignCentral Saint Martins (UAL)
     - Granary Square, Kings Cross, London N1C, UK
    Concept skills were developed in order to communicate complex ideas and cultural ideas. I worked heavily with video, print and image-making during my final year, and continued to produce garments and prints through screen-printed means at The London Print Club in Dalston; leading them to be sold steadily online, as well as achieve a pop-up space at the Kobe-Shi location of Japanese retailer Journal Standard.
    Foundation Diploma in Art and DesignLondon College of Communication, UAL
     - Elephant and Castle, London, UK
    Foundation Diploma in art and design, completed at UAL's London College of Communication in their Elephant & Castle location.