60% Virgo, 10% Leo, 30% Aquarius. An art director born and raised in Hong Kong. With years of experience in Hong Kong advertising industry, in 2013 she stepped up to explored different challenges in the London startup scenes.
She is now based in London and continued to pursue her career as an advertising creative.
Projects
- Cathay Wellness APP Launch CampaignWe believe in building healthy atomic habits, is the easiest way leading you to a healthier lifestyle. With the new launch of Cathay Pacific wellness app platform, now you can get miles rewards from every little habits that you build. In this spot we showcased how one's wellness journey will be rewarded, because every small effort are worth to be celebrated.
- Expedia Travel Fantasy TV CommercialIt is every Hongkonger's big interest to go on holiday travel whenever they can, but the pandemic and government strict COVID policy made travel became an impossible dream. Which it is also a huge challenge for Expedia during the pandemic - to keep their brand awareness, and build the affinity with travelers. A TV commercial is created based on most travelers' true pent-up travel desires, while Expedia is here for you when you like to sooth the desire, their flexible policies and convenient si
- Asia Miles 20th Anniversary X KAWS HOLIDAY HONG KONG eventIn 2019, KAWS brought his "KAWS:HOLIDAY" floating Companion to Hong Kong for the first time. This exhibition was presented alongside Asia Miles’s 20th anniversary, and celebrated with different workshop activities and giveaways. We designed for the event name, logo, poster, wall visuals, POSM, website, online banners, also ideation for the premiums, as well as design.
Work history
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Associate Creative DirectorPublicis Worldwide
- London, United KingdomFull Time
To lead projects and help clients to develop strong brand and cultural relevance, established good relationships with clients like Asia Miles, Cathay, Expedia, Vinda and Mead Johnson.
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Senior Art DirectorPublicis Worldwide
- Hong Kong
Work and fuse creative with talents from different teams and departments - from online campaign, event planning, to ATL projects. On top of overseeing art directions, also handled most parts of the presentations. Key clients: Asia Miles, Expedia, Mox Bank, Vinda, Mead Johnson, Cathay Pacific and FWD insurance
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Skills
- Art Direction
- Graphic Design
- Graphic Communication
- Advertisement
- Creative Advertising
- Creative Agency
- Marketing Campaigns
- Marketing
- Adobe Photoshop
- Abobe Illustrator
Education
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Diploma of Higher Education in Graphic and Media DesignHong Kong Institute of Vocational Education (Shatin)
- Hong Kong