- eBay - SpiriteBay want to attract new Gen Z sellers. With the cost of living crisis making 97% of Gen Z burnt out, we had to bring the spirit back to the UK and make the selling experience on eBay (a sustainable and living crisis friendly platform) one of virtue and status. After all, Gen Z live for social validation!
- Walkers- Listen Up (D&AD Newblood Winner)Walkers want to break through the British "I'm fine" autopilot getting people to open up. As these people are already flooded with stress and anxiety, the clear goal was to target the listeners. The campaign achieves this by letting people In need know that their mates are there to listen.
- ADLAND 2022The third edition to the ADLAND print series at Falmouth University. In it you will find articles written by advertising creatives on how they believe advertising's past can shape the future. For me, as well as being a featured author, I was in charge of art directing, designing and producing the entire paper.