About me
Event professional with extensive operational and business management experience in shaping and delivering market leading events and awards. Have held responsibility for delivering a full calendar of events and awards, including the Advertising Industry’s most rigorous and prestigious award.
Trained as an actor, am naturally creative, innovative and collaborative. Firmly believe in the power of experiential marketing and leveraging my experience and skills to take events management into this exciting area.
Work history
Senior Events & Awards Executive
Part of the Central Events Team, with responsibility for delivering a full calendar of events & awards.
? Responsible for the IPA Effectiveness Awards, a global scheme rewarding campaigns that demonstrate the payback of Marcom’s investment.
• Main contact & responsible for all entrant collateral: ensured the accuracy of details, in every publication produced before the ceremony & in the book published, in conjunction with Campaign, after the awards.
• Events Co-ordinator on the night of the awards, a sit-down meal for 300, liaising closely with the award production company who created the show, stage & graphics.
• Post event was part of the team who published the Advertising Works Book.
• Support with briefing our advertising company to create the 2016 campaign & participate in board meetings, the board is made up of industry professionals who shape the awards scheme & find the direction it needs to go.
• Involved in the creation of a spoof video, humorously using dogs to test the impact of popular Christmas advertisements, that raised awareness of the awards & received national media attention.
? Provide key input into other awards, including the IPA Best of Health Awards & IPA Media Owner Awards, involving in anything from sourcing venues, providers, catering, presenters & any other requirements.
? Point of contact & responsible for time management for a series of events including:
• Large round table events covering Industry issues.
• A closed-door event for the high echelons of the IPA Member agencies.
• Developed a series of master classes reflecting the learnings from the awards.
? Created the Effectiveness Newsletter, to promote the master class events & to share new learning from around the globe.
? Built & maintained a new intranet system that significantly improved internal communication & project managed the upgrade of the IPA meeting & conference rooms with the latest in wireless & video technology, which increased room rental income three fold.
Project Manager & Administrator
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Successfully project managed the complete and complex renovation of my parents’ house whilst they both lived abroad.
• Planned and implemented this six month building development project, managing diaries, project meetings, planning applications, contractors, suppliers
• First point of contact for all suppliers and builders and involved in all sourcing and negotiation.
• Negotiated, managed and arranged the development to ensure efficient planning, safe and timely implementation and successful delivery
• Responsible for general administration, budgeting, tracking and overseeing all documentation for the project
Skills
- Advertising
- Events
- Film
- Marketing PR
- Theatre
- Visual Arts
- Design
- Excel
- Illustrator
- Office
- Photoshop
- Powerpoint
- Word
Education
Level 3 Award in Effective Management
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Providing an effective bridge from my Acting Degree to the skills required in Business. Key areas covered included Events planning, organisation and evaluation, budget creation and management, MS Office, Digital strategy and social media, introduction to Marketing, Finance and Economics, and Project Management
BA(Hons) Acting
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Intensive three-year degree completed in one of the UK’s premier drama schools. Involved in the development of a research project with Royal Shakespeare Company and Warwick University and received the Critics’ Choice in the Stage as one of only two actors selected as ‘Best in Year’
Awards
Critics Choice
Awarded Critic's Choice Award at Drama School West-end Showcase