Conor Rua

Conor Rua

Creative ConsultantMelbourne, Australia
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Conor Rua

Conor Rua

Creative ConsultantMelbourne, Australia
About me
Conor Rua specialises in authentically connecting brands and youth culture through the lens of creativity. With his foundations in the world of PR and marketing alongside the world's largest lifestyle brands, Conor witnessed the birth of Influencer marketing and enjoyed being at the forefront of the industry creating new precedents. Now currently operating as a creative consultant utilising 6+ years of creative direction, content commissioning, partnerships, experiential and communications & management expertise. Across all projects, Conor leans on his corporate philosophy of "using three ingredients innovation, authenticity, and integrity to connect with the consumers' psyche (mind, body & soul) guaranteeing long term brand equity." Brands List: Absolut Beats by Dre adidas Originals Foot Locker Nike Ellesse Sole DXB Vauxhall Universal Havana Club Island Records Virgin EMI Hoxton Hotels
Projects
  • Ella Eyre - Jamaica
    Ella Eyre - JamaicaCreative Direction of visuals. Shot by Buster Grey James
  • Sigrid - Mine Right Now
    Sigrid - Mine Right NowCreative Direction for bank of content. Director of Vertical video for Spotify.
  • Nike x Foot Locker Event 2: Jake100
    Nike x Foot Locker Event 2: Jake100
  • Nike x Foot Locker Event 1: Nella Rose
    Nike x Foot Locker Event 1: Nella RoseFrom creating event concept, event production, and event management - we done it all! We had over 300 sign-ups and over 100 attendees come through the limited space.
  • Nike Tn: Celebrating 20 Years
    Nike Tn: Celebrating 20 YearsTo inspire the next generation of TN consumers by developing an innovative seeding strategy connecting key instigators over a series of product drops and produce a content shoot with Youtuber Nella Rose. Delivered: Marketing Strategy x2 pieces of video content x10 hero images
  • Ray BLK: Album Campaign
    Ray BLK: Album CampaignBriefed to create a bank of social content detailing the narrative of her upcoming album. Delivered: X8 Videos (Explaining each track) X8 Promo videos / x1 Interview with Alex Twin, Head of Urban Island Records. X 20 Portraits / GIFs
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Projects credited in
  • Island Life Rebrand
    Island Life RebrandCreative Direction for the rebrand of Island Record's subsidiary brand, Island Life.
Skills
  • Marketing
  • Marketing Strategy
  • Cultural Communications
  • Content Creation
  • Art Direction
  • Commissioning Content
  • Experential
  • Creative Direction
  • PR Campaigns
  • Influencer Engagement