I am a Service/Experience Designer with a background in visual communication design. My strength is in research analysis and meticulous visualisation, additional skills including digital marketing, project management, and workshop facilitation. With years of professional experience, working across disciplines from branding, product design to UX/UI design. I have developed a strong passion for developing sustainable brand strategies and seamless user experience for stakeholders with well thought digital/physical touchpoints. I am enthusiastic, self-motivated, and organised. I am also passionate about emerging technology, sustainability and behavioural science which have a strong influence on my professional practice. When not designing, you may find me running along the coastline, or joining local groups in the city to look for ways to improve people’s lives.
Projects
- Website design project for Castle One by VCastle One by V is a long stay residential property in Hong Kong. This website mainly to show off her elegance, delicate handcrafting of the artisans and the prime location where she is situated. The structure of the website is direct and neat, base on what people would look at most when searching a new accommodation. User can expand and view each category by either clicking the button at the bottom or view the whole navigation structure by clicking at the top right corner. Call button remains a
- Website revamp projectA website revamp project for V Residences & Serviced Apartments to enhance the functionality and usability for visitors and internal users. Study showed visitors would most likely to book an apartment by looking at photographs. So here in this new website, big photos are used to draw users attentions, reservation bar stays at the bottom of every page for users to make a booking anytime easily. Lifestyle page is added to increase keywords related to accommodation and places around the apartments
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Skills
- UI Design
- UX Design
- Brand Design
- Animation
- Prototyping
- Research
- Photoshoot Styling
- User-centered Design
- User Journeys
Education
MARoyal College of Art
- London, United Kingdom
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BA (Hons)The Hong Kong Polytechnic University
- Hong Kong