About me
Hi, this is Constanta Hornet here.
I have been a Marketing Professional & Copywriter for over 6 years now.
If you want copy with your brand's soul in it, I'm a chameleon when it comes to writing in your tone and voice. What I write is always well researched, whether it means asking you for details or doing the groundwork on my own.
Starting with complex research articles and product descriptions to headlines and concise and appealing bullet-points, I have a diverse experience with content creation.
- Newsletters (specific flows, campaigns)
- Blog articles (pillar pages, topic clusters)
- Landing pages (special offers, services description)
- Website copy (about us, product descriptions)
- Social Media ads & posts (Facebook, Twitter, Linkedin)
- Presentations (Power Point, client pitches, product presentations, event presentations)
- Amazon Listings (product description)
- Printed & Digital Materials (flyers, whitepapers, brochures, business cards, banners, roll-ups)
- Subject research and cross-checking
- Editing and content-proofing
My experience as a content creator spans across various industries. I’m very versatile and I adapt quickly.
As you will notice, from the list below, I have had experience with writing in the Telecom & Transportation area, Internet of Things, Commerce (digital products, fashion, pet supplies), Health, Entertainment. My copywriting can adopt, both a formal tone & voice and be as friendly and fun as you’ll need it to be.
These are some of the businesses I previously and currently work with:
1. iQuest - IT Company
2. Cheerup - Photo Booth + online shop for events supplies (invitations, accessories)
3. Cheerup.shop - Photo booth design templates (Shopify Shop)
4. Almost Bride - Wedding accessories (Amazon Shop)
5. Smallish Shop - Pet Supplies (Amazon & Shopify Shop)
6. Family Practice (family doctor, pediatrician)
Content and design go hand in hand, always. I know how much time it saves having a copywriter who is also aesthetically tuned in. It gives both the content and the design a whole different value and consistency. This is what I can help you with:
- Presentations (visual concept and implementation): based on the goal of the presentation I create a structure and a concept that supports it best. I create the presentation from scratch, both content and design.
- Landing Pages (structure, graphics, design from scratch and based on your pitch)
- Websites: I have been working for more than 5 years on the Wordpress Platform (both basic & Divi) and I'm a beginner in handling Shopify. Currently, I'm working on redesigning a website on Wordpress and creating an online shop on Shopify.
- Linkedin and Facebook ads, posts & events design
PLATFORMS & TOOLS I’m using and have experience with:
- Canva
- Adobe Illustrator (basic)
- Photoshop (basic)
- PowerPoint
- Wix
- Shopify
- Medium
- Wordpress
- Amazon
- Google Drive (Google Docs / Google Sheets / Google Forms)
- Microsoft Word / Microsoft Excel
- Trello / Asana / Clickup
Thank you for taking the time to get to know my background better.
I'm looking forward to hearing from you to see if we're a match.
Projects
- Smallish - Pet Supplies ShopSmallish is an online store, selling pet supplies, specifically dog waste bags. I've worked on creating and building-up the project, starting from product concept, packaging, and design to the entire branding process and product marketing on multiple channels: Amazon, Shopify, Wix, and Social Media platforms.
Work history
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Marketing CopywriterCheerup
Cluj-Napoca, RomaniaFull Time
Cheerup is a photo booth business, that provides a wide array of events-related products and services:
- photobooth services at private and corporate events
- online shop (printed invitations, photo props)
- international online shop targeted at photobooth owners (design templates for photobooths)
From writing blog articles to crafting copy for Social Media (posts & ads) and creating email funnels and campaigns (Klaviyo), I cover everything content-related for both shops and the company's websites and blogs.
I
I
Marketing Specialist/ CopywriterIquest
- Cluj-Napoca, RomaniaFull Time
As a Marketing Specialist at iQuest, I had the chance to both grow as a professional and bring value to the company’s presence on the market.
I was in charge of the marketing activities for the company’s Telecom & Transportation (Customer Engagement & Commerce) unit, which involved:
➤ Go-to-market models
➤ Market research (competition, partnerships)
➤ Sales materials: from creative concepts to copywriting and design (brochures, whitepapers, case studies, client pitches, presentations)
➤ International Industry Events: research, negotiation, marketing presence, content marketing for Smart IoT 2017 London, MWC 2016 Barcelona // SAP Hybris Summit 2016 Munich // Transport Ticketing & Passenger Information 2016 London // Aviation Festival Asia 2015 Singapore // SAP Sugrail 2015 Vienna // Rail Revenue World Congress 2015 London // World Aviation Festival 2014 Dubai
➤ Product Marketing for the company’s Airline Commerce Platform, iQRailway Commerce Platform and B2B & B2C eCare Portal (videos, demos, sales materials, investment framework, research, presentations, event management)
➤ Digital Marketing: website, social media platforms
Later, I focused on developing Content Marketing as a separate function of the Marketing department, covering all of the company's business areas: IoT, Software Services, Products, and CEC.
➤ The company started using Medium as a platform to share our insights
➤ Together with my team, we’ve built from scratch a landing page for the company’s IoT services
➤ Rebranding and repositioning the company's marketing materials (changing the tone&voice, updating the design)
Skills
- Writing
- Copywriting
- Creative Writing
- Creative Content
- Content Research
- Content Creation
- Canva
- Concept Design
Education
B
B
Master's Degree, Management of Business DevelopmentBabes-Bolyai University of Cluj Napoca
- Cluj-Napoca, Romania
C
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Public Relations and AdvertisingCEU CARDENAL HERRERA
- Valencia, Spain
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