About me

Half Colombian, half New Yorker with a unique interdisciplinary and multicultural mindset. 7+ years of experience working on both client and agency sides spearheading marketing campaigns, creative strategy, brand management, research, account direction, and branding. Experience in both B2B and B2C. Differentiated qualitative, analytical, and creative skillset. Raised by artists, actress in a past life, currently living in London.

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Work history

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Creative ManagerSara Hemming Studio
Jun 2019London, United KingdomFull Time
Lead creative strategy and account direction, acting as key point of contact bridging client objectives with creative vision to deliver effective marketing campaigns. Work streams include: market research, brand identity, team management, brief creation, metrics analysis, and budget development. Main clients: Farfetch, David Beckham, Joseph, Dr. Barbara Sturm, Epara, Safilo, Cellular Goods.
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Account DirectorNataal Media
May 2019London, United KingdomPart Time
Direct projects for NATAAL, media company celebrating contemporary African creativity, driving partnerships between artists and brands including Nike, H&M, and Fred Perry, in collaboration with institutions such as Southbank Centre and V&A Museum.

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Skills

• Project Management
• Trend Forecasting
• Marketing
• Business Analysis
• Digital Production
• Graphic Design
• Illustration

Education

MA Graphic Design CommunicationCentral Saint Martins (UAL)
Sep 2018 - May 2020London, United Kingdom
Honors: Recipient of UAL International Postgraduate Scholarship (one of six awarded per year)
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BAUniversity of Pennsylvania
Sep 2011 - May 2013United States
GPA: 3.82/4 Honors: Summa Cum Laude, Dean’s List Theme: Choice & Behavior

Awards

UAL International Postgraduate ScholarshipUniversity of The Arts London (UAL)
Recipient of one of six International Postgraduate Scholarships awarded each year.
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Summa Cum Laude DegreeUniversity of Pennsylvania