About me

I'm a freelance Sr. Writer writing bilingual Germanglish words into Google Slides. Before going freelance I did that at 72andSunny Amsterdam and at Zalando Berlin. — Before coming to Amsterdam, I was also a journalist, a Historical Consultant and Archival Volunteer at the Los Angeles Museum of the Holocaust and continue to be a history nerd. Next to work I run a quite successful Vintage clothing store on Instagram called Butter Vintage, a small Hot Sauce brand, I play synth in Indie bands and organise supper clubs from my kitchen. I was recently recognised by Pitch Magazine as one of the 100 women and men who make a change in the industry in 2020.

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Projects

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  Coca-Cola // Open Like Never BeforeAfter advertising hiatus, we created the new brand platform for Cola-Cola and wrote a beautiful spoken word film featuring George the Poet. This campaign was entirely conceived, created and crafted in lockdown and filmed remotely in South Africa, Japan, Brazil, The UK and Sweden. Director: Gustav Johansson
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  OYSHO x Zalando // Cosy everywhere 2.0Because of the huge success of our first OYSHO campaign we got to make a second one! And I got to write another fun film. Directed by Lauro Cress. DOP: Fridolin Schöpper.
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  OYSHO x Zalando // Cosy everywhereWe created a campaign to launch the Spanish lingerie brand OYSHO at Zalando with a bang. We flew to South Africa to shoot a fun film and OOHs. Directed by Wendy McColm. DOP: Fridolin Schöpper.
• BUTTER VINTAGE - Vintage Shop OwnerI turned my passion for the circular economy into my side hustle by opening my own online vintage shop in 2018.
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  A$AP ROCKY for Zalando // REMIX FASHIONDuring my third year at Zalando, the creative department got the opportunity to create a music video meets fashion film for the Zalando season start campaign featuring A$AP Rocky. Directed by Gordon von Steiner. Please reach out to me for the password to watch the video.
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  Viktor & Rolf x Zalando // RE:CYCLEWe created the idea and concept for a fun film capturing the magical process of recycling fabric in the Haute Couture world. Design duo Van Santen & Bolleurs artistically brought our idea and script to life. Produced by Mrs. Robinson.

Projects credited in

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  OYSHO A/W 17 - Cosy EverywhereZalando Presents OYSHO: Cosy Everywhere At home or on the street: Cosy is a way of life, giving you the freedom to dress exactly the way you want. Wanna wear your bra over your shirt? Go for it. Dreaming of sleepwear actually being streetwear? You got it. Putting on your gymwear but going straight to brunch? You go, girl. With lingerie, sleep- and gymwear from Oysho, you take your cosy everywhere.

Work history

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Sr. Creative // WriterCBilogan Creative
May 2021Amsterdam, NetherlandsFreelance
Writing Germanglish words into Google slides for agencies and brands from all over the globe. Available for remote work too.
Creative // Writer72andSunny
Feb 2018 - Apr 2021Amsterdam, NetherlandsFull Time
Clients: LikeMeat, Coca-Cola, Coca-Cola Energy, Sprite, Google, eBay UK + DE, New Business Pitches

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Skills

• Writing
• Editing
• Journalism
• Web Content
• Story Teller
• Campaign Creative
• Concept and Ideation
• Content and Media Writing
• Copywriting
• Indesign
• Magazine Concepts

Education

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Dual-BA: History // Publishing and Communications ScienceFree University of Berlin
Sep 2011 - Dec 2015Berlin, Germany
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Fashion Journalism Media CommunicationsAMD Akademie Mode & Design
Sep 2009 - Aug 2011Berlin, Germany

Awards

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Gold, Silver, Bronze WinnerCaples Awards
Coca-Cola: Open like never before 1 Gold (Traditional Media) 1 Silver ( Writing) 1 Bronze (Content)
Silver & Bronze WinnerClio Awards
Coca-Cola: Open like never before 1 Silver (Film) 3 Bronze (Writing, Edit, Music)

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