About me

I am a freelance small business adviser with vast experience in e-commerce, merchandising and analysis. I have a strong skill base in site analysis, trade planning, range review and product development.

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Work history

Category Managernotonthehighstreet
Aug 2015 - Apr 2017Richmond, United KingdomFull Time
Planning and delivering category strategy Driving growth Delivering against agreed KPIs including Revenue, conversion and PPU Developing and executing the trading calendar Performing detailed site analysis
Weddings Business Managernotonthehighstreet
Oct 2014 - Aug 2015Richmond, United KingdomFull Time
Identifying, planning and prioritising key commercial and brand opportunities for the weddings department of notonthehighstreet.com Competitor analysis Development of weekly trade reporting for wedding department On site merchandising for wedding department Product development and selection for campaigns

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Skills

• Merchandising
• E-commerce Strategy
• Ecommerce
• Commercial Analysis
• Google Analytics
• Data Analytics
• Online Merchandising
• Competitor Analysis
• Range Planning
• Range Building

Education

BA (Hons) Costume DesignEdinburgh College of Art
Sep 2003 - Aug 2006Edinburgh, United Kingdom