About me

Communication specialist, self-proclaimed Gladwellian, entrepreneur for Enhance, business & brand enthusiast passionate about digital, innovation, pop culture/science, fashion, and media.

QuestionsProjectsExperienceTeam

Projects

• Kora - The Career ArchitectPromo clip for Kora - The Career Architect.
• EnhanceLet's co-create a brighter future, the conscious way.
• FRAME magazine

Work history

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FounderEnhance Agency
Jun 2017Geneva, SwitzerlandFreelance
Business development, branding & MarCom: Brand definition & MarCom strategy (both in-house & consultancy)
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Brand & digital marketing assistantMédecine & Hygiène
Apr 2016 - Jan 2017Geneva, SwitzerlandFull Time
Branding: brands definition for the Médecine & Hygiène, naming definition/ alignment/creation of new corporate identity tools incl. presentation materials for internal/external stakeholders (clients, prospects, partners), brand tagline & tone of voice definition, proposition of business opportunities (products/services) and alignment of their communication. Social Media: digital strategy and community management for the brand Planète Santé including the creation of social media accounts, tone of voice and visual identity definition, implementation of social media management tools, social media publication calendar, community management (writing/scheduling of social media posts and digital contents such as visuals, videos, curated content), social media campaigns (ideation of ads, audience definition, follow-up results/KPI’s analysis). Digital & content publishing: Participation in the website development (architecture definition of the corporate website - wireframes ideation, UX/growth ideation), CMS management (digital content production & publishing) incl. writing contents for the brand Planète Santé (proofreading/web formatting/publishing, coordination of visuals), emailing campaigns (publishing of the corporate newsletter).

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Skills

• Microsoft Office
• Editorial Projects
• Creative Projects
• Project Co-ordination
• Business Development
• 360 Branding
• Brand Communication
• Digital Creative
• Adobe Create Suite
• Brand Strategist

Education

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CTI Entrepreneurship Business ConceptCommission for Technology and Innovation CTI
Feb 2017 - Jun 2017Geneva, Switzerland
Classes: entrepreneurial thinking, inter-regional Boot Camp, market analysis & value proposition, the start-up ecosystem, protection of IP, product market fit, financial planning, financing, presentation skill, final project presentation.
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Master’s degree in Communication & JournalismUniversity of Geneva
Sep 2013 - Sep 2016Geneva, Switzerland
Swiss mobility program (09.2014 - 02.2015) in Corporate Communication Classes: essentials of finance; principle of economics; strategic marketing, digital corporate communication, accounting, organizational behavior Extra-classes at the Geneva School of Economics and Management (GSEM): Branding, Management of luxury goods Thesis subject: The influence of fashion bloggers on their audience: An empirical application of the AISDALSLove model. (Grade: 5.75 over 6)

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