Projects
- Website Rebrand and CopyA niche industry, complex value proposition, and high competitor copy risk. The En Route website required a learned understanding of the airline catering industry and a complete copy rebrand. Working with the Creative & Marketing Director and Executive Director, I set to create a clear and concise tone that reflected the brand's disruptive positioning within the market while effectively communicating the unique selling points of the business.
Skills
- Copywriting
- Strategy Development
- Content Marketing
- Marketing Communications
- Brand Activation
- Copyediting
- Marketing Analytics
- Marketing Campaigns
- Campaign Concept
- Campaign Creation