PostsProjectsExperienceTeam

Projects

• 6

  La Mer - First UK CampaignStrategy and AD client lead on La Mer first local campaign. Shot in 2018 in Spring Studios, London.
• 4

  Dr Barbara Sturm - We are MolecularDr. Barbara Sturm first brand campaign - WE ARE MOLECULAR
• 2

  Global First Sampling Campaign on Hearst NetworkIn a first to market revolutionary sampling execution, La Mer worked with Hearst and So Post to drive a very targeted campaign to sample our eye cream (The Eye Concentrate) creating a new InContext digital display product in the process, running on the Hearst Network.

Work history

Global Consulting Director of MediaDr. Barbara Sturm
Nov 2020 - Sep 2021London, United KingdomFreelance
Head of Digital Marketing, Social, Content, CRM & Insights, La Mer & Darphin UKEstée Lauder Companies
Jan 2018 - Nov 2020London, United KingdomFull Time
Heading up the Paid Media, OOH, Search, Partnerships, Organic social, Content, Brand, CRM & Insights teams across two brands: La Mer and Darphin

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Skills

• Advertising
• Digital Media
• Branding
• Digital
• Presenting
• Brand Management
• Direct Marketing
• Email Marketing
• Marketing Strategy
• Project Management
• Shows
• Social Media Marketing
• Strategic Planning
• Consumer Behavior
• Relationship Management

Education

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MSc Media and CommunicationsLondon School of Economics and Political Science
Aug 2012 - Jun 2013London, United Kingdom
Media and Communications