About me
A culture fiend obsessed with applying creativity to solve problems for brands, people, and the planet.
Work history
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Junior StrategistPublicis•Poke
London, United KingdomFull Time
My days are spent working with clients such as Garnier, Depaul UK, Heineken and Essity (Bodyform, Zewa, Plenty) to develop powerful brand strategy and create compelling campaigns.
Although brand strategy is my bread and butter, as a jack-of-all-trades, I have worked on projects across digital, social, and content strategy as well as comms planning. I'm always looking for the best solution to help brands thrive and businesses grow.
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Assistant Creative DirectorDONT WALK Charity Fashion Show
Saint Andrews, St Andrews, United KingdomFreelance
Assistant Creative Director for one of the largest student-run fashion shows in the UK. Part of a 3-person team in charge of developing the theme for the 2018 fashion show, working across the organisation with the fashion team, marketing, front of house, photographers, and videographers to execute the theme across all platforms and accurately express the DW brand and vision. Styling and directing photoshoots and videos as well as content strategy for website and social media platforms. Executing projects in partnership with sponsors.
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Skills
- Ad Strategy
- Adobe Indesign
- Ethnographic Research
- Brand Creative Strategy
- Arts Journalism
- Project Management
- Creative Direction
- Social Listening
- Public Speaking
- Data Insights
Education
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BAUniversity of St Andrews
- Saint Andrews, St Andrews, United Kingdom
Completed a dual degree at St Andrews where I received a 2:1.
My focus was on the Philosophy of Art and the study of Aesthetics, as well as Visual Anthropology and Ethnographic practice.