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Corina Craja

Social Media Manager

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Are you sure?

Do you really want to delete project NESCAFÉ Dolce Gusto?

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Do you really want to delete project Müller?

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Do you really want to delete project Coccolino?

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Do you really want to delete project Belvita?

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Do you really want to delete project NESCAFÉ?

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Do you really want to delete project Jägermeister?

About me

Creative Social Media Manager able to develop and execute concepts that meet business objectives of the brand strategy and also supervise and inspire the team while providing the best quality of the project in the agreed budgets and timings. I have experience with multiple industries (FMCG, Beverage and Alcohol, Cleaning, Finance, Technology) and have worked almost exclusively with top brands such as Oreo, Belvita, Milka, Tuc, Poiana, Nescafe, Nescafe Dolce Gusto, Muller, Guinness, Tuborg, Carlsberg, Jagermeister, Jacobs Kronung, Jacobs 3in1, LG, Cif, Domestos, Surf, Coccolino, METRO Cash&Carry (retail BTB), Piraeus Bank, BCR Bank etc.


  • Copywriting
  • Account Management
  • Project Management
  • Creative Direction
  • Video Editing
  • Customer Service
  • Community Management
  • Content Strategy
  • Analytic Skills
  • Social Media Content Management
  • Comercial Photography
  • Crysis Escalation Management

Work history


Social Media Manager

Kinecto Isobar

Jun 2012 - Jul 2016
  • Head of the Social Media team, responsible for the agency’s top Social Media brand accounts Key responsibilities Team Leader – lead creative teams through different digital projects; Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns. Project Management – initiate, plan, coordinate implementation, monitor and report on the client’s digital campaign Community Management – responsible for moderation and customer support – answering questions however they come in (across all channels - social media, e-mail, phone) in a quick and timely manner - Create, nurture and develop online communities - Listen, respond, ask questions and engage with social communities with language that meets brand tone and voice - Develop and implement a Social Media Crisis Management Plan; Review & Resolve, while demonstrating rapid response capabilities - Identify and engage with the brand advocates and find ways to deepen those relationships - Monitor and identify inappropriate content Account Management – act as a liaison between the company and its clients Reporting - manage insight and analytics tools to monitor brand perception by marketplace - Facebook Insights, Expion, Raven Tools, Facebrands, Falcon Social Media, Buddy Media, Google Analytics - Produce monthly performance reports for each client - Grow the company’s presence through blogs, Facebook, Linkedin; Implement a strong Social media discipline to manage reputation and drive social engagement - Create and develop relevant content with strategic background including product photography and copywriting - Act as the advocate of social media across all channels


Junior Account Executive


Jun 2011 - Jul 2012
  • Key Activities and Responsibilities: • Drive the creative agenda and contribute in creative reviews. • Work with the Account Manager to build a strong relationship with the main clients of the company • Gain experience in all production processes from pre-production through to final approval. • Work with the Account Manager to ensure constant data collation: competitive info, brand performance, category data and consumer data. • Work with the Account Manager to ensure all agencies are kept up to speed and have the right assets for their creative requirements. • Work on timing plans, status reports, contact reports and filing. • Create relationships with clients that are built on the ability to add value by getting things done and doing it with good energy. • Look after clients’ overall budgets: Work with your Account Manager on tracking financial admin. • Take pride in the logistics of a good meeting: Rooms booked, attendees arriving on time, document/stimulus preparation, meeting room prepared, etc



Film TV Directing

Bucharest Media University

Sep 2004 - Jun 2008
  • Cinematography