About me
A passionate and inventive Marketing & Brand Leader with a natural flair for brand development and multi-channel marketing & communications across diverse sectors such as FMCG, Retail, Finance, Luxury Hotels and Government, with clients including global and smaller brands.
Showcases ability to shape innovative strategic visions aligned with client aspirations and goals, handles EMEA account leadership, brand management and marketing communications, manages effective campaigns to dramatically increase brand exposure and maximise customer engagement.
A consummate and motivational leader who builds agile talent pools, expanding digital media and marketing capabilities, praised by clients for ingenuity, and possesses agency-side knowledge gained through Ogilvy and corporate sales and marketing during time with The Capital Hotel, London.
Continually seeks to broaden international network of media partners, PR companies and social influencers to aid the formulation of trail-blazing 360⁰ integrated marketing plans that exploit new ways to promote Social, Print, PR, e-Commerce and Digital, and always seeks out ‘the next big thing’.
Specialities:
✹Strategic Direction Setting ✹Leadership ✹Brand Management ✹Multi-channel Marketing Communications ✹Integrated Marketing Campaigns ✹Brand Positioning ✹Stakeholder Engagement ✹Data Analytics ✹Public Relations ✹Consumer Insights ✹Transformation ✹Digital & Social Media
Projects credited in
- Boots YourGoodSkin EU launchYourGoodSkin is a brand new skincare range developed by a team of leading dermatologists to restore your skin’s natural balance in just 28 days. After successful launch in the UK, YourGoodSkin wanted to launch in 3 key EU markets. When it comes to beauty, simple proof can be the key to a successful launch. We asked 3 influencers from France, Spain & Italy to try the 28-day challenge, and invited them to share their honest opinions afterwards. All interview style videos were filmed in their nat
Skills
- Social Advertising
- Social Media
- Brand Management
- Brand Marketing
- Digital Advertising
- Campaign Planning
- Project Management
- Production Management
- Data Analytics
- Stakeholder Management
Education
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BSc International Hospitality Management Oxford Brookes University
- Oxford, United Kingdom