About me

Art Director and Graphic Designer holding a MA Visual Sociology from Goldsmiths. Whether it's creating a brand identity, designing a set, or planning a public intervention, I enjoy working on multidisciplinary projects that create alternative narratives and debates in public: breaking ugly social norms, campaigning for human-rights and changing the world while making sure to have fun along the way. I'm also a classically-trained violinist, orchestra player and I love watching live Jazz. Another thing I love: doing crazy moves that I call contemporary dance. My skills: Concept and Ideation for communication campaigns, Storyboarding, Storytelling, Strategy and Content Creation for Online platforms, Layout design, Print, Illustration, Calligraphy and Lettering (Latin & Arabic), Corporate identities, Basic filming and editing, 2D animation, sketching, building consistent and well-thought presentations.

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Projects

• 1

  Backpack design and its fashion shoot.I designed a backpack and worked with a photographer and a model on the photoshoot and art direction of the product launch. I also worked on a short film for social media platforms.

Work history

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Senior Art DirectorJoe fish
Jun 2022 - Feb 2023Beirut, Lebanon
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National Graphic DesignerUNIDO - UN Industrial Development Organisation
Apr 2021 - Apr 2022Beirut, LebanonFull Time

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Skills

• Creative Art Direction
• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Adobe After Effects
• Adobe Premiere
• Concept Building
• Corporate Branding
• Digital Campaign
• Storytelling

Education

MA Visual SociologyGoldsmiths, University of London
Aug 2019 - Sep 2020London, United Kingdom
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BA Graphic Arts and AdvertisingAcadémie Libanaise des Beaux-Arts Beirut
Aug 2011 - Jul 2014Beirut, Lebanon