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I am a digital designer/retoucher with a background in fashion photography and experience in the luxury sector. Producing intuitive designs that increase user engagement is something I find extremely rewarding. I like to stay up-to-date on the latest web & mobile technologies with a view to implementing them in suitable projects. I combine a keen eye for detail with a technical understanding of the processes needed to create high quality imagery.
I have worked on various projects, including redesigning the website, taking it from a fixed-width site to a responsive one that is fully functional across all devices. The redesign has meant that users get the optimum experience regardless of how they access the website. My various roles at Paul's Boutique include: • Look for ways to improve the customer's online experience by analysing web traffic data and making necessary changes to the website. • Retouch marketing imagery to a high standard, suitable for display via all offline and online channels. • Retouch and resize product shots (using batch processes where necessary for efficiency). • Produce newsletters for the Paul's Boutique mailing list. • Produce online advertising creative
Website of bridal dress designer Laura Hall. It was important that I produced an elegant design that reflected the simplicity of the dresses. It was important to have a gallery feature to display the various designs.
A website dedicated to providing resources and training weekends on improving triathlon technique and overall fitness. I was solely responsible for producing the design and functionality of the site.
My responsibilities at Tateossian included: - Front-end development of the e-commerce website, including coding a responsive design with CSS, Jquery & HTML 5 - Produce product photography and retouch imagery for all items featured on the online store. - Design landing pages - Conceive newsletters ideas and themes and produce effective designs based upon them. - Website design: analyse areas for improvement in the design of the company's website. - Keep up-to-date with design, technology and social trends and come up with effective ways to improve the digital marketing strategy.
An independent, London-based record label, the founders of Greenmoney Music approached me to create a website to showcase their various artists and upcoming events. I created a design that reflected the record label’s style but yet also remained functional and responsive.