Cornel Lazar

Cornel Lazar

Growth Marketing DirectorLondon, United Kingdom
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Pip Jamieson
Matt Willey
Christopher Sutton
Cornel Lazar

Cornel Lazar

Growth Marketing DirectorLondon, United Kingdom
About me
Confident, creative and commercially-focused marketing leader with a broad strategic experience of the marketing function and specialisation on Growth, Lifecycle / CRM and Content Strategy. Track record building brands and delivering scalable full-funnel growth across the entire AARRR spectrum. Cross-functional and obsessively user-centric by nature, my approach is data-driven and analytical with acquisition, retention and scalability on the mind and a seamless brand<>user experience at the heart with the aim to transforming brands into experiences users love. I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation. I’m also a Google Squared-Online (AVADO) graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year. Areas of expertise: Leadership and team management, leading growth teams (acquisition & retention) across AARRR, brand development and positioning, audience insights, CRM / lifecycle engagement, content strategy, PR and media relations. I've been working with startups from Seed Stage and Series A to high-growth and global enterprises across online e-commerce marketplaces, FMCG / DTC, mobile app marketing and SaaS. Available for consultancy and public speaking opportunities. -- web: twitter: @cornellazar
Work history
    Datasine logo
    Datasine logo
    Marketing DirectorDatasine
    London, United KingdomFull Time
    • 360-rebrand and brand positioning. • Building out the marketing function and instilling a growth culture across the organisation. • Leading “North Star” discovery for Datasine. • Multi-channel marketing strategy (Paid-, CRM-, Content strategy) • Userbase data cleanup / GDPR compliance. • Experiential / events marketing.
    CMO / AdvisorPinfluencer
    London, United KingdomFreelance
    • Building the leadership and brand foundations by providing clarity and strategic guidance. • Product Marketing: competitive positioning, target audience research, brand comms & messaging. • CRM Implementation and building user journeys & touchpoints. • Delivery of a KPI framework including North Star / Aha-Moments. • Marketplace Growth model and experimentation framework. • Content Marketing Pinfluencer is an early-stage, pre-seed B2B tech startup that aims to disrupt the influencer agency model with initial focus on travel and hospitality.
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  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Email Marketing
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • SEO
  • Content Marketing
  • Growth Hacker
  • Integrated Marketing
  • Conversion Optimisation
  • CRO
  • CRM
  • CRM Strategy
  • Social Media Marketing
  • Analytical
  • Strategic Thinking
  • Budget Management
  • Agency Briefing
  • Team Leadership
  • Thought Leadership
  • Decision-making
    Digital Marketing Leadership Programme by GoogleAvado + Google
     - London, United Kingdom
    Graduated in the top-10% of 180+ peers with distinction for inspirational thought leadership and Digital Champion of the Year nomination. AVADO Google Squared Online, the award-winning digital marketing leadership course developed with Google, is designed to help companies develop, retain and attract the best digital talent.
    London Metropolitan University logo
    London Metropolitan University logo
    Communications and Cultural StudiesLondon Metropolitan University
     - London, United Kingdom