About me

Confident, creative and commercially-focused marketing leader with a broad strategic experience of the marketing function and specialisation on Growth, Lifecycle / CRM and Content Strategy. Track record building brands and delivering scalable full-funnel growth across the entire AARRR spectrum. Cross-functional and obsessively user-centric by nature, my approach is data-driven and analytical with acquisition, retention and scalability on the mind and a seamless brand<>user experience at the heart with the aim to transforming brands into experiences users love. I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation. I’m also a Google Squared-Online (AVADO) graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year. Areas of expertise: Leadership and team management, leading growth teams (acquisition & retention) across AARRR, brand development and positioning, audience insights, CRM / lifecycle engagement, content strategy, PR and media relations. I've been working with startups from Seed Stage and Series A to high-growth and global enterprises across online e-commerce marketplaces, FMCG / DTC, mobile app marketing and SaaS. Available for consultancy and public speaking opportunities. -- web: www.cornellazar.com twitter: @cornellazar

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Work history

Marketing DirectorDatasine
Feb 2019London, United KingdomFull Time
• 360-rebrand and brand positioning. • Building out the marketing function and instilling a growth culture across the organisation. • Leading “North Star” discovery for Datasine. • Multi-channel marketing strategy (Paid-, CRM-, Content strategy) • Userbase data cleanup / GDPR compliance. • Experiential / events marketing.
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CMO / AdvisorPinfluencer
Dec 2018London, United KingdomFreelance
• Building the leadership and brand foundations by providing clarity and strategic guidance. • Product Marketing: competitive positioning, target audience research, brand comms & messaging. • CRM Implementation and building user journeys & touchpoints. • Delivery of a KPI framework including North Star / Aha-Moments. • Marketplace Growth model and experimentation framework. • Content Marketing Pinfluencer is an early-stage, pre-seed B2B tech startup that aims to disrupt the influencer agency model with initial focus on travel and hospitality.

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Skills

• Digital Media
• Marketing PR
• Branding
• Brand Management
• Email Marketing
• Marketing Strategy
• Project Management
• Strategic Planning
• SEO
• Content Marketing
• Growth Hacker
• Integrated Marketing
• Conversion Optimisation
• CRO
• CRM
• CRM Strategy
• Social Media Marketing
• Analytical
• Strategic Thinking
• Budget Management
• Agency Briefing
• Team Leadership
• Thought Leadership
• Decision-making

Education

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Digital Marketing Leadership Programme by GoogleAvado + Google
May 2017 - Oct 2017London, United Kingdom
Graduated in the top-10% of 180+ peers with distinction for inspirational thought leadership and Digital Champion of the Year nomination. AVADO Google Squared Online, the award-winning digital marketing leadership course developed with Google, is designed to help companies develop, retain and attract the best digital talent.
Communications and Cultural StudiesLondon Metropolitan University
Apr 1999 - Apr 2016London, United Kingdom