Cornel Lazar

Digital Marketing Manager

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About me

London-based marketing professional, currently consulting brands on their digital marketing and digital transformation strategies. 10 years hands-on experience across the digital marketing mix and a background in disruptive Startups and global Enterprises. A constant learner who always seeks to anticipate, inspire and drive innovation with an entrepreneurial ‘can-do’ attitude. Using an analytical and data-driven approach with a creative streak to an integrated marketing plan, I aim for scalability, acquisition and retention on the mind and a seamless brand / user experience at its heart. I graduated the Google Squared-Online Digital Business Course in the top 10% of the class with distinction for inspirational thought leadership amongst my 180+ peers.

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Skills

  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Communications
  • Creative Thinking
  • SEO
  • Content SEO
  • Content Marketing
  • Growth Hacker
  • Integrated Marketing
  • Conversion Optimisation
  • CRO
  • CRM
  • CRM Strategy
  • Social Media Marketing

Work history

Currently

Digital Brand and Marketing Manager

Ticketmaster

Apr 2015
  • Full Time
  • Brand Management • Ownership (brand guardian) and creative direction of Ticketmaster's Resale brands in the UK and EU markets. • Building scalable strategies for SEO / Content, CRM and Social Media. • Measuring and analysing campaign performances and ensuring results and learnings feed into future campaigns. • Raising brand perception and sales through tactical promotions, while ensuring a consistent brand messaging. • Elevating Ticketmaster Resale to a strong UK market share lead. • Managing media and content agency relationships to produce compelling campaigns. CRM • Identifying touch points and revising an out-dated CRM into a consistent, scalable and personalised user journey and experience. SEO / Content Marketing and Social Media • Delivering a fully integrated music lifestyle webzine with an innovative end-to-end content marketing program. • Devising content marketing campaigns to support SEO, increase acquisitions and elevate brand awareness. • Decisively reversing an inherited stagnating SEO strategy. • Managing and educating editorial team on content generation (in-house, agency, content syndication). Supporting Customer Services through tactical Content- and Social Marketing campaigns.

Currently

Digital Marketing Consultant

Cornel Lazar

Jan 2017
  • London, United Kingdom
  • Freelance
  • Consulting brands on their digital marketing strategy, branding, digital transformation and change management.

2015

Senior CRM, Content and Social Media Manager

Ticketmaster

Mar 2012 - Mar 2015
  • Full Time
  • • Ownership of CRM, Content, SEO and Social Media channels. • Managing data insight migration into Salesforce Marketing Cloud. • Leading the generation and implementation of all Marcomms. • Initiate a test-&-learn method to gain learnings for future campaigns • Managing direct report. • Providing tactical partnership support to VP Marketing. • Managing research team into site and CMS re-development.

2012

Content Manager & Web Editor

GET ME IN

Dec 2006 - Feb 2012
  • Full Time
  • • Editorial responsibility; managing content localisation to EU markets • Building an intl. content team to increase profitability in EU markets • Managing agency relationships (SEO, Social Media, Getty Images)

2006

Web Content Editor

Premier Media Group

May 2006 - Nov 2006
  • Full Time

2006

Press & Marketing Assistant

The Spitz

Jan 2006 - Apr 2006
  • Full Time

2006

PR & Web Consultation

Freelance

Aug 2000 - Apr 2006
  • Full Time

2005

Digital Merchandiser

Amazon

Jun 2005 - Dec 2005
  • Full Time

2003

Web Editor & Designer

Lynco Europe Ltd

Jul 2002 - Jul 2003
  • Full Time

2002

PR Assistant & Web Manager

The Shaw Theatre

Feb 2002 - Jun 2002
  • Full Time

1997

Marketing & Press Assistant

Neuton

Jan 1997 - Aug 1997
  • Internship

Education

2017

Digital Marketing Leadership Programme by Google

Google Squared-Online

May 2017 - Oct 2017
  • London, United Kingdom
  • Squared Online, the award-winning digital marketing leadership course developed with Google, is designed to help companies develop, retain and attract the best digital talent.

2016

Communications and Cultural Studies

London Metropolitan University

Apr 1999 - Apr 2016