Cornel Lazar

Digital Marketing Manager

About me

London-based marketing professional, currently consulting brands on their digital marketing and digital transformation strategies. 10 years hands-on experience across the digital marketing mix and a background in disruptive Startups and global Enterprises. A constant learner who always seeks to anticipate, inspire and drive innovation with an entrepreneurial ‘can-do’ attitude. Using an analytical and data-driven approach with a creative streak to an integrated marketing plan, I aim for scalability, acquisition and retention on the mind and a seamless brand / user experience at its heart. I graduated the Google Squared-Online Digital Business Course in the top 10% of the class with distinction for inspirational thought leadership amongst my 180+ peers.

Locked Pro Plan feature

Skills

  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Communications
  • Creative Thinking
  • SEO
  • Content SEO
  • Content Marketing
  • Growth Hacker
  • Integrated Marketing
  • Conversion Optimisation
  • CRO
  • CRM
  • CRM Strategy
  • Social Media Marketing

Companies I’ve worked with

View all
  • Ticketmaster

    Ticketmaster

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    • Events
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    Freelance

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    Work history

    Currently

    Digital Marketing Consultant

    Cornel Lazar

    Jan 2017
    • London, United Kingdom
    • Freelance
    • Consulting brands on their digital marketing strategy, branding, digital transformation and change management.

    Currently

    Digital Brand and Marketing Manager

    Ticketmaster

    Apr 2015
    • Full Time
    • Brand Management • Ownership (brand guardian) and creative direction of Ticketmaster's Resale brands in the UK and EU markets. • Building scalable strategies for SEO / Content, CRM and Social Media. • Measuring and analysing campaign performances and ensuring results and learnings feed into future campaigns. • Raising brand perception and sales through tactical promotions, while ensuring a consistent brand messaging. • Elevating Ticketmaster Resale to a strong UK market share lead. • Managing media and content agency relationships to produce compelling campaigns. CRM • Identifying touch points and revising an out-dated CRM into a consistent, scalable and personalised user journey and experience. SEO / Content Marketing and Social Media • Delivering a fully integrated music lifestyle webzine with an innovative end-to-end content marketing program. • Devising content marketing campaigns to support SEO, increase acquisitions and elevate brand awareness. • Decisively reversing an inherited stagnating SEO strategy. • Managing and educating editorial team on content generation (in-house, agency, content syndication). Supporting Customer Services through tactical Content- and Social Marketing campaigns.

    2015

    Senior CRM, Content and Social Media Manager

    Ticketmaster

    Mar 2012 - Mar 2015
    • Full Time
    • • Ownership of CRM, Content, SEO and Social Media channels. • Managing data insight migration into Salesforce Marketing Cloud. • Leading the generation and implementation of all Marcomms. • Initiate a test-&-learn method to gain learnings for future campaigns • Managing direct report. • Providing tactical partnership support to VP Marketing. • Managing research team into site and CMS re-development.

    2012

    Content Manager & Web Editor

    GET ME IN

    Dec 2006 - Feb 2012
    • Full Time
    • • Editorial responsibility; managing content localisation to EU markets • Building an intl. content team to increase profitability in EU markets • Managing agency relationships (SEO, Social Media, Getty Images)

    2006

    Web Content Editor

    Premier Media Group

    May 2006 - Nov 2006
    • Full Time

    2006

    Press & Marketing Assistant

    The Spitz

    Jan 2006 - Apr 2006
    • Full Time

    2005

    Digital Merchandiser

    Amazon

    Jun 2005 - Dec 2005
    • Full Time

    2003

    Web Editor & Designer

    Lynco Europe Ltd

    Jul 2002 - Jul 2003
    • Full Time

    2002

    PR Assistant & Web Manager

    The Shaw Theatre

    Feb 2002 - Jun 2002
    • Full Time

    2006

    PR & Web Consultation

    Freelance

    Aug 2000 - Apr 2006
    • Full Time

    1997

    Marketing & Press Assistant

    Neuton

    Jan 1997 - Aug 1997
    • Internship

    Education

    2017

    Digital Marketing Leadership Programme by Google

    Google Squared-Online

    May 2017 - Oct 2017
    • London, United Kingdom
    • Squared Online, the award-winning digital marketing leadership course developed with Google, is designed to help companies develop, retain and attract the best digital talent.

    2016

    Communications and Cultural Studies

    London Metropolitan University

    Apr 1999 - Apr 2016