Cornel Lazar

Digital Brand and Marketing Manager


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About me

Passionate Brand and Marketing Manager with 10 years of hands-on experience across the digital marketing mix, particularly Branding, CRM, SEO, Content Marketing and Social Media. I’m creative and results-driven and seek to anticipate, inspire and drive innovative and actionable solutions with an entrepreneurial ‘can-do’ attitude, whilst ultimately delivering results to the business’ bottom line. My expertise developing effective marketing strategies is part of my passion for digital with particular interest striving towards a truly holistic, data-informed and user-centric multi-channel marketing model. I enjoy an environment where I’m able to develop and push my strategic thinking and realise creative ideas, learn and stay abreast on new approaches and technology and work collaboratively with others, whilst never taking ‘no’ for an answer.


  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Communications
  • Creative Thinking

Work history


Brand & Marketing Manager


Mar 2015
  • Brand Management • Ownership (brand guardian) and creative direction of Ticketmaster's Resale brands in the UK and EU markets. • Building scalable strategies for SEO / Content, CRM and Social Media. • Measuring and analysing campaign performances and ensuring results and learnings feed into future campaigns. • Raising brand perception and sales through tactical promotions, while ensuring a consistent brand messaging. • Elevating Ticketmaster Resale to a strong UK market share lead. • Managing media and content agency relationships to produce compelling campaigns. CRM • Identifying touch points and revising an out-dated CRM into a consistent, scalable and personalised user journey and experience. SEO / Content Marketing and Social Media • Delivering a fully integrated music lifestyle webzine with an innovative end-to-end content marketing program. • Devising content marketing campaigns to support SEO, increase acquisitions and elevate brand awareness. • Decisively reversing an inherited stagnating SEO strategy. • Managing and educating editorial team on content generation (in-house, agency, content syndication). Supporting Customer Services through tactical Content- and Social Marketing campaigns.


Senior CRM, Content and Social Media Manager


Mar 2012 - Mar 2015
  • • Ownership of CRM, Content, SEO and Social Media channels. • Managing data insight migration into Salesforce Marketing Cloud. • Leading the generation and implementation of all Marcomms. • Initiate a test-&-learn method to gain learnings for future campaigns • Managing direct report. • Providing tactical partnership support to VP Marketing. • Managing research team into site and CMS re-development.


Content Manager & Web Editor


Dec 2006 - Feb 2012
  • • Editorial responsibility; managing content localisation to EU markets • Building an intl. content team to increase profitability in EU markets • Managing agency relationships (SEO, Social Media, Getty Images)


WEB Content Editor

Premier Media Group

Apr 2006 - Nov 2006


PR & Web Consultation


Jul 2000 - Apr 2006


Press & Marketing Assistant

The Spitz

Jan 2006 - Apr 2006


Digital Merchandiser


May 2005 - Dec 2005


Web Editor & Designer

Lynco Europe Ltd

Jun 2002 - Jul 2003


PR Assistant & Web Manager

The Shaw Theatre

Feb 2002 - Jun 2002


Marketing & Press Assistant


Jan 1997 - Aug 1997



Communications and Cultural Studies

London Metropolitan University

Apr 1999 - Apr 2016