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London-based marketing professional, currently consulting brands on their digital marketing and digital transformation strategies. 10 years hands-on experience across the digital marketing mix and a background in disruptive Startups and global Enterprises. A constant learner who always seeks to anticipate, inspire and drive innovation with an entrepreneurial ‘can-do’ attitude. Using an analytical and data-driven approach with a creative streak to an integrated marketing plan, I aim for scalability, acquisition and retention on the mind and a seamless brand / user experience at its heart. I graduated the Google Squared-Online Digital Business Course in the top 10% of the class with distinction for inspirational thought leadership amongst my 180+ peers.Locked Pro Plan feature
Brand Management • Ownership (brand guardian) and creative direction of Ticketmaster's Resale brands in the UK and EU markets. • Building scalable strategies for SEO / Content, CRM and Social Media. • Measuring and analysing campaign performances and ensuring results and learnings feed into future campaigns. • Raising brand perception and sales through tactical promotions, while ensuring a consistent brand messaging. • Elevating Ticketmaster Resale to a strong UK market share lead. • Managing media and content agency relationships to produce compelling campaigns. CRM • Identifying touch points and revising an out-dated CRM into a consistent, scalable and personalised user journey and experience. SEO / Content Marketing and Social Media • Delivering a fully integrated music lifestyle webzine with an innovative end-to-end content marketing program. • Devising content marketing campaigns to support SEO, increase acquisitions and elevate brand awareness. • Decisively reversing an inherited stagnating SEO strategy. • Managing and educating editorial team on content generation (in-house, agency, content syndication). Supporting Customer Services through tactical Content- and Social Marketing campaigns.
Consulting brands on their digital marketing strategy, branding, digital transformation and change management.
• Ownership of CRM, Content, SEO and Social Media channels. • Managing data insight migration into Salesforce Marketing Cloud. • Leading the generation and implementation of all Marcomms. • Initiate a test-&-learn method to gain learnings for future campaigns • Managing direct report. • Providing tactical partnership support to VP Marketing. • Managing research team into site and CMS re-development.
• Editorial responsibility; managing content localisation to EU markets • Building an intl. content team to increase profitability in EU markets • Managing agency relationships (SEO, Social Media, Getty Images)
Squared Online, the award-winning digital marketing leadership course developed with Google, is designed to help companies develop, retain and attract the best digital talent.