About me
Creative and driven Social Media Executive with a passion for community-led brands and content creation. I excel in producing engaging and creative work across planning, strategy and media. Through my experience working within startups I have developed a growth mindset, and have a proactive and adaptive attitude.
Projects
- Altr London Bronzing Gel Launch PartyWith the launch campaign of their Bronzing Gel, I produced Altr London's first influencer event, inviting ambassadors, key customers and investors from around the country to our office. The end of summer party included a live demonstration and Q&A from influencer Carl Cunard, and a chance for the Altr London community to connect.
- Chock-Full of FunI created a music video for ‘Chock-Full of Fun’ by Little Grim, shot during lockdown. The video follows themes of isolation and observation, centering around the artist’s process of creating the song & sharing with the world from the confines of their room. The DIY project was shot handheld on DSLR & iPhone, as well as webcam.
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Work history
Community & Social Media Executivedotte
London, United KingdomFull Time
dotte is the UK's first fully-circular solution to kid's clothing! Think depop for kidswear, with dotte, you can buy, sell, donate & recycle all in one place.
Working for dotte, my day-to-day looks like:
- Leading on social strategies and campaigns across Instagram, Facebook & TikTok to drive app downloads, increase brand awareness and grow a community of highly engaged parents
- Defining & tracking social KPI’s whilst monitoring campaigns, providing analysis and weekly, quarterly & monthly performance reports
- Increasing Instagram channel followers from brand launch (0) to 31k
- Creating engaging and varied text, image & video content using Adobe Photoshop & Premiere Pro
- Working with Community Development Exec to establish and manage social influencers for content collaborations including Alexandra Stedman (288k followers) and Charlotte Stirling- Reed (350k followers)
- Researching and communicating shifts and trends in the parenting, sustainability & social space
- Developing & copywriting editorial blog posts for the dotte diaries, covering a range of evergreen and newsworthy topics
Web Content ManagementLondon Craft Week
London, United KingdomFreelance
Freelance role, uploading to the content management system, as well as proof reading, data entry & admin.
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Skills
- Adobe Photoshop
- Premiere Pro
- Adobe Indesign
Education
Bachelor of Arts (BA) Ravensbourne University London
- London, United Kingdom
BA Fashion Promotion