About me
Brand building / Social media / marketing & PR specialist working with and helping develop brands in the UK market such as PUMA, NASS, Patagonia, Eastpak, KR3W, Filson and Relentless to name a few.
Over 5 years of experience working within the skate and streetwear industry across brand management, PR, sales, art direction, and influencer marketing.
Co - founder of UK based headwear brand Theobalds Cap Co. A marketing exercise which has now turned into a full blown brand with stockists in UK, Spain, Japan as well as distribution in South Korea. I manage all art direction, sales and distribution, Social media, team management and the general day to day running of the brand.
Projects
- Theobalds Cap Co. X Prov TokyoWe notced very early on that our brand was being well recieved in Asia. To help amplify our reach even further, we collaborated with Tokyo based retailer PROV with a limited edition six panel cap. We had been operating as a brand for only 1 year when we produced this collaboration, making this collaboration extremely special to us a brand.
- Theobalds Cap Co. X Bored Of SouthseaTo celebrate Bored Of Southsea's 20th year anniversary, we collaborated with a limited edition cap which commemorates the stores local heritage. This collaboration provided us with a set of social media assets in which would normally be a quiet time of year for us as a brand as well as being seen to support a credible skate store.
- Theobalds Cap Co. In BarcelonaTo coincide with the release of our Summer 2018 product, we embarked on a trip with our team riders to Barcelona, fully documented for the German based Place Magazine. We did this to maximise our reach during a key selling period as well as try to reach new customers in Europe. This also created a large amount of social media assets to keep our audience engaged through a key time for us as a brand. Web link to full article - http://www.placeskateboarding.de/smells-like-team-spirit-tming-for-dum
Work history
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Marketing / Social Media Manager / Production AssistantBlanks Factory
London, United KingdomFreelance
A wholesale & Retail blank apparel brand team with a full 360 merchandise production company.
This is a freelance role working across two companies. It has involved growing the Blanks Factory public facing presence by influencer marketing, social media strategy and website management. On the Staart Global side I have been working with management teams to develop merchandise for musicians and brands, clients such as Slowthai, FKA Twigs, Loyle Carner and Stormzy, this has involved creative direction, over seas manufacturing as well as tour logistic management.
Duties:
• Influencer Marketing
• Sales and wholesale management
• Client and account management
• Social media management
• Brand development
• Production management
• Web store management
Brand & Social media managerVision Nine
- London, United KingdomFull Time
A live entertainment business focussing on music and extreme sports. Their flagship festivals are Boardmasters c50K capacity and NASS c20K capacity.
Working in a marketing team of four, I led all marketing and social media activity on NASS Festival which is an action sports and music festival in the south west of England. My main duties included:
- Social media management of all channels
- Developing social strategies to keep our audience engaged during off season
- Developing marketing campaigns for key festival announcements
- Content creation
- Customer service management
- Liaising with the rights and partnership team, event management and creative team to maintain a consistent tone of voice across all output and inline with our audience.
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Skills
- Marketing
- PR
- Strategy
- Social Media Management
- Brand Building
- Sales
- Creative Art Direction
- Admin Skills
- Influencer Marketing
- Clothing Design