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An award-winning communications and social media expert with a proven track record of success working with senior figures in the public eye. Skilled at directing and creating content in the most-watched sports leagues in the world, specialising in social media growth, analytics-driven content planning, crisis management and media relations. A committed, results-driven senior executive with a strong team work ethic and the ability to add significant value to both profit and perception.
Responsible for the development and implementation of communication and content strategies across the entire business, using official social streams and in-house digital channels, supplemented by relationships with national and international media. Directed all official club outlets: Social media, club website, online TV station and matchday magazine. Reported directly to the Chief Executive as part of the senior executive group, overseeing a team of three to four, with further day-to-day interaction with key club executives in the public eye: Chairman, Director of Football, First Team Manager, players and Commercial Director.