About me
An award-winning communications and social media expert with a proven track record of success working with senior figures in the public eye. Skilled at directing and creating content in the most-watched sports leagues in the world, specialising in social media growth, analytics-driven content planning, crisis management and media relations. A committed, results-driven senior executive with a strong team work ethic and the ability to add significant value to both profit and perception.
Projects
- Live social media kit launchIn summer 2015, myself and the team at Reading Football Club were charged with maximising coverage of our new away strip, so we decided on a dual launch on Periscope and Sky Sports News' 92 Live event. With the strip a particularly unusual [African Violet] colour for a football kit, the launch was a great success and received national and international coverage.
- Ryan's RoyalsIn 2015, Reading Football Club launched a fully integrated social media/branding/press/CSR project entitled Ryan's Royals, most importantly raising awareness and funds for a local special needs academy, and strengthening the company's brand, social media presence and fulfilling our localised community strategy. As part of our regular community work, the club encountered a young boy named Ryan Duval, who has Duchenne muscular dystrophy and attends The Avenue School Special Needs Academy in nearby Tilehurst. As part of coursework to aid his learning, Ryan was asked by his teachers to create mock designs for Reading FC shirts, and when our club captain Jem Karacan attended the school, he loved the designs so much that he asked the club to investigate whether a sample could be made. With the help of Puma, Waitrose and Sky Bet, the club then arranged for a full set of kit to be produced, and we asked to wear it in a first team fixture with the Football League allowing this as a one-off venture. When the story was released to the public, more than 1.5million people saw the #RyansRoyals hashtag on Twitter thanks to a club-arranged online event, with many more seeing the story through other national and international media. Ticket prices for the game were reduced to attract as many supporters as possible, and with one of the highest attendances of the season, more than £15,000 was raised for the school to help purchase a new specially-designed vehicle for Ryan and his classmates. Utilising the power of social media, football, and Ryan's own creativity, the project was a resounding success on every level. It was a real team effort - and most importantly a significant amount of money and awareness were raised for a very worthy cause.
Work history
Head of Communications
Responsible for the development and implementation of communication and content strategies across the entire business, using official social streams and in-house digital channels, supplemented by relationships with national and international media.
Directed all official club outlets: Social media, club website, online TV station and matchday magazine.
Reported directly to the Chief Executive as part of the senior executive group, overseeing a team of three to four, with further day-to-day interaction with key club executives in the public eye: Chairman, Director of Football, First Team Manager, players and Commercial Director.
Skills
- Digital Media
- Digital Content
- Brand Management
- Management
- Marketing Strategy
- PR
- SEO
- Social Media Marketing
- Communications
- Social Media
- Stakeholder Engagement
- Crisis Management
- Content Planning
- Analytics Research
Education
Management Business Administration
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