Craig Newton
Available

Craig Newton

Head of Creative ServicesSt Albans, United Kingdom
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Violette Martin
Craig Newton
Available

Craig Newton

Head of Creative ServicesSt Albans, United Kingdom
About me
An experienced head of creative, with a genuine passion for building and leading global creative teams, I bring over 20 years experience within the creative space. Working across a variety of industries, I have led talented, multi-discipline creative teams focussing on creative operations, managing change and establishing team cultures that bring the best of creatives. All while initiating and nurturing director-level relationships, to successfully navigate my teams through business-critical decisions.
Work history
    Entertainment One logo
    Entertainment One logo
    Head of Creative ServicesEntertainment One
    London, United KingdomFull Time
    Entertainment One logo
    Entertainment One logo
    Head of Creative ServicesEntertainment One
    London, United KingdomFull Time
    The position of Head of Creative Services was set up for me to build and lead a new in-house creative function in order to provide an agency-standard service, taking responsibility for the branding and global creative for all pre-school and action brands, including Peppa Pig, Transformers and My Little Pony • Devising and implementing systems and processes for this new function • Building a team (Creative Directors, Designers and Video Post Production) based in both the UK and US • Managing an additional annual creative budget for external agencies and freelancers • Identify and partner with various stakeholders including production companies and broadcast partners for the delivery of all brand style guides and marketing toolkits to support movie and series launches • Provide creative support for global, regional and seasonal marketing campaigns • Led the team through change as part of the integration with Hasbro
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Skills
  • Change Management
  • Design Management
  • Studio Management
  • Creative Direction
  • Design
  • Leadership
Education
    De Montfort University logo
    De Montfort University logo
    Management of Design and InnovationDe Montfort University
     - Leicester, United Kingdom