About me
Craig is an entrepreneur and musician with a creative mind and a passionate drive for change and innovation. Originally from California, Craig has lived and worked in major cities such as San Francisco, New York, Boston, and is currently based in London, UK. Craig received his bachelor's degree at Berklee College of Music and worked professionally in musical theater, contemporary composition, sound design, and music business. Most recently, Craig has completed his studies at the National Film and Television School, receiving a masters in creative business for entrepreneurs and executives.
In combining his music experience, business skills, and progressive mindset, Craig is looking to push the boundaries of the music industry, working to change common standards and create a new precedent for talented artists moving forward. In inspecting the ever-growing digital age of the music industry, Craig is seeking new ways to positively integrate into the digital space, adapting to new trends and continually questioning what comes next.
Work history
Technical SpecialistApple
- London, United KingdomFull Time
• Provided technical diagnostics, repairs, and device assistance via appointments at the genius bar.
• Lead lessons in all productivity and creative apple softwares including pages, numbers, keynote, garage band, logic pro, pro tools etc.
• Assisted in booking artist from all media sectors for “today at apple” presentations in store.
• Generated sales for single clients as well as businesses and corporate groups, assuring
businesses had all devices they needed fully configured to their company specifications.
• Provided a start to finish customer journey from product purchase, use and education, and
technical support.
G
G
Social Media CoordinatorGinger Stylebar
- Soquel, CA, USAFreelance
• Generated and published original social media content for platforms including Instagram, Snapchat, and Facebook.
• Created advertising and sonic branding content for radio / audio adverts.
• Assisted in marketing strategy for membership launches, promotions, events, and trainings.
• Was a part of the original team building from the ground up, managing crucial launch and
growth related social media strategies.
• Tracked and managed social media data/metrics, using said information to improve day-to-
day engagement.
+ Show more
Skills
- Business Development
- Client Services
- Strategy
- Sales
- Pitching
- Communication
- Leadership
- Music Branding
- Creative
- Creative Entrepreneur
Education