About me
Entrepreneurial, creative, connected brand strategist with extensive experience across categories from TV and film to sports and drinks, Fintech to fashion. Both B2B and B2C.
Clients include BBC Studios, DNEG, Plexal and agencies such as DixonBaxi (where I was Head of Strategy) and DesignStudio.
Brands I’ve worked with include:
FOX International TV
Mixcloud
British Land
Heineken
Diageo
Sennheiser
Bombay Sapphire
Peroni
Edinburgh Gin
Six Nations Rugby
Eurosport
Glenmorangie
and many more…
Projects
- BBC NORDIC - Welcome to The Bright Side of TVPromo for BBC NORDIC, launched in April 2023 Brand strategy and brand idea by Craig Wood working with We Are Seventeen for BBC Studios Creative BBC NORDIC idents by We Are Seventeen. Each ident was based on one of the four brand principles in the brand strategy
Work history
Freelance Brand ConsultantClokkemaker
London, United KingdomFreelance
P
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Freelance Brand ConsultantPerfect Kiss Limited
London, United KingdomFreelance
Freelance brand consultant since 2015.
Clients include DNEG, Plexal, DixonBaxi, DesignStudio, WeAreSeventeen, Mixcloud, BBC Studios
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Skills
- Advertising
- Marketing PR
- Copywriting Skills
- Brand Architecture
- Brand Consultancy
- Brand Creative Strategy
- Strategy Consulting
- Branding Strategy
- Brand Strategy
- Brand Strategist