About me

Helping organizations originate, articulate and elevate their brands using definitive language. From strategy to positioning, naming, taglines and content, client experience covers B2B, luxury, B2C, professional services, arts and education.

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Projects

• Brand strategy and verbal identity for McKinsey and General Atlantic joint venture.
• Brand strategy, positioning and name development for a line of specialty spices.
• Brand strategy and naming for Seibu Department Stores' new retail venture.
• Brand positioning and name development for BGC Partners' new aerospace insurance brokerage.
• Brand strategy, positioning, naming and tagline development for YBCA (Yerba Buena Center for the Arts).
• Brand strategy and positioning for Nokia's 'WiFi Anywhere' initiative.

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Work history

Brand Strategistfriction brand consulting
Jan 2016London, United KingdomFull Time

Education

U
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Master of ArtsUniversity of Southampton
Jul 1990Southampton, United Kingdom