Cristian Jofre

Cristian Jofre

Former ECD VICE&MTVUnited States
+ Info

1634

Connections
Pip Jamieson
Moses Wainaina
Brendan McKnight
Cristian Jofre

Cristian Jofre

Former ECD VICE&MTVUnited States
About me
With more than 20 years of experience as a creative director and marketing executive, Cristian Jofre had a truly global and intriguing career. Globally, as a creative director he oversaw the first MTV international rebranding and the implementation of a network of seven MTV design studios in Milan, Buenos Aires, Tokyo, Warsaw, Stockholm, London and Singapore. Intriguing, due to a very unique assignment in Kabul, Afghanistan where Jofre managed a creative hub of producers and designers and launched 3 TV channels for the Moby Group in the Middle East. He currently resides between Miami Beach and Berlin and collaborates as a creative and marketing consultant & advisor for various global brands and cultural entities. Renowned for his visual innovation, Jofre and his team are the recipient of hundreds of awards for his promos and advertising campaigns, including accolades from Promax & Broadcast Design Association (BDA), the Cannes Advertising Festival, The One Show, D&AD FIAP, New York Festival and many other awards. He has also held the role of visiting professor and tutor at the National Film and Television School in London and contributed as an editor various publications, including collaborations with visual- culture publisher Gestalten: On air: The Visual Messages and Global Language of MTV and Latino Grafico: Visual Culture from Latino America.
Projects
  • HOMEMADE- NETFLIX
    HOMEMADE- NETFLIXDESIGN by RETOKA
  • VICELAND UK BRAND
    VICELAND UK BRANDCredit: + Cam Levin
  • MTV Australia Rebrand
    MTV Australia RebrandBy Umeric: Ash Bolland MTV Australia: Sven Mueller; Vanessa.Zuppicich
  • FCCH
    FCCHBranding Film Commission Chile by Hey Studio http://heystudio.es/
  • MTV Global Rebrand
    MTV Global RebrandCredits: Universal Everything: Mike Pyke MTV: Roberto Bagatti; Dylan Griffith
  • MTV Reality Hijack Set
    MTV Reality Hijack SetHijack MTV Cam Levin Precursor
+ View all
Work history
    VICE logo
    VICE logo
    ECD Viceland InternationalVICE
     - United StatesFull Time
    MTV logo
    MTV logo
    SVP Marketing & Creative DirectorMTV
     - London, United KingdomFull Time
    Cristián Jofré former SVP Creative Director for MTV Networks International (MTVNI), a post which he has held since 2004. His responsibilities stretch across global creative initiatives and include the strategic development and implementation of a variety of brand identities and the creation and management of a network of world and regional design studios in Milan, Buenos Aires, Tokyo, Warsaw, Stockholm, London and Singapore. Prior to this, Jofré held a number of positions in the organization including Creative Director for MTVN Asia (including China), Australia and New Zealand and Senior Vice President of Marketing and Creative Director for MTVNI. In this position he spearheaded global on-air branding campaigns, as well as directing creative and strategic aspects of MTVNI programming initiatives, international events and trade marketing. He also held responsibility for on-air/off-air promotion, graphics and design for MTVNI’s channels around the world.
+ Show more
Skills
  • Advertising
  • Visual Arts
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
Education
    U
    U
    Communications, JournalistUNIACC
     - Santiago, Chile