Cristian Jofre

Brand VICELAND international

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  • LocationUnited States

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About me

 

With more than 20 years of experience as a creative director and marketing executive, Cristian Jofre had a truly global and intriguing career. Globally, as a creative director he oversaw the first MTV international rebranding and the implementation of a network of seven MTV design studios in Milan, Buenos Aires, Tokyo, Warsaw, Stockholm, London and Singapore. Intriguing, due to a very unique assignment in Kabul, Afghanistan where Jofre managed a creative hub of producers and designers and launched 3 TV channels for the Moby Group in the Middle East. He currently resides between Miami Beach and Berlin and collaborates as a creative and marketing consultant & advisor for various global brands and cultural entities. Renowned for his visual innovation, Jofre and his team are the recipient of hundreds of awards for his promos and advertising campaigns, including accolades from Promax & Broadcast Design Association (BDA), the Cannes Advertising Festival, The One Show, D&AD FIAP, New York Festival and many other awards. He has also held the role of visiting professor and tutor at the National Film and Television School in London and contributed as an editor various publications, including collaborations with visual- culture publisher Gestalten: On air: The Visual Messages and Global Language of MTV and Latino Grafico: Visual Culture from Latino America.

Skills

 

  • Advertising
  • Visual Arts
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns

Work history

Currently

Creative Director Viceland International

VICE

Jan 2016

2009

SVP Marketing & Creative Director

MTV Networks International

Jan 2004 - Jul 2009
  • Cristián Jofré former SVP Creative Director for MTV Networks International (MTVNI), a post which he has held since 2004. His responsibilities stretch across global creative initiatives and include the strategic development and implementation of a variety of brand identities and the creation and management of a network of world and regional design studios in Milan, Buenos Aires, Tokyo, Warsaw, Stockholm, London and Singapore. Prior to this, Jofré held a number of positions in the organization including Creative Director for MTVN Asia (including China), Australia and New Zealand and Senior Vice President of Marketing and Creative Director for MTVNI. In this position he spearheaded global on-air branding campaigns, as well as directing creative and strategic aspects of MTVNI programming initiatives, international events and trade marketing. He also held responsibility for on-air/off-air promotion, graphics and design for MTVNI’s channels around the world.

2004

VP Marketing & Creative Director

MTV Networks Latin America

Feb 1996 - Dec 2004
  • Cristian Jofre, was responsible for enhancing the positioning of the MTV and Nickelodeon brands throughout Latin America. He oversaw both on-air and off-air promotional efforts, including the overall marketing strategy.

1996

Creative

Lintas

Mar 1994 - Aug 1996

1996

Creative

TVN

Aug 1993 - Aug 1996

Education

1994

Communications, Journalist

University of Arts, Sciences and Communication

Aug 1990 - Aug 1994