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Art Direction for photo shoots and film
(I am currently working here) Digital Design, Art Direction, Photoshoots, UI & UX Design, Illustration, Corporate Identity & Brand Design
My responsibilities include: • Collaborating with user experience designers (UX), web developers and copywriters to ensure designs are usable • Delivery of user-centerer designs and usability principles • Responsive web design (RWD) • Design a GUI pattern library for Visa Digital • Design across different devices and platforms; iOS & Android • Delivering detailed user-interface (UI) designs in all states and variations, including design innovations with Apple’s new TouchID interface and wearables • Visualise concepts to varying levels of fidelity. Create and manage design documentation and style guides • Checking effectiveness of web accessibility standards
Services in communication, advertising, creation and management of brands, website design and event management. Projects I worked on: • LAN Airlines Europe (main project); art direction, digital design, editorial, exhibitions, event conept www.lan.com • Western Union; exhibition design and advertising www.westernunion.com • BBVA (Spanish Bank); digital design, editorial www.bbva.es • Higher Institute of Art (I|Art), brand identity, advertising, editorial, design communications www.iart.es • SCA LEGAL and Araoz & Rueda (Spanish business law); brand design, website and editorial www.sca-legal.com & www.araozyrueda.com • UDNE (Union of National Editing Distributors); logo design, advertising www.fande.es/udne.asp • SAPEC; brand identity, website design www.sapec.es
Integral projects of brand: Creation and management of brands, (brand architecture) and graphic development. Projects I worked on: Pharmaceutical group (Almirall Prodesfarma), Anida (BBVA group), The Barcelona Jazz Festival (The Project), El Port de Barcelona, CIDEM (Organismo del Departamento de Trabajo e Industria de la Generalitat de Catalunya), Oficina de Gestión Empresarial (OGE), Valanza (Grupo BBVA) and L’Auditori de Barcelona.
Editorial and corporate image design. Projects I worked on: Fundació Bosch i Gimpera (Barcelona Univerity), Catalunya television (TV3), Fundació la marató (TV3).
Design and development of online promotions and photo retouching. Projects I worked on: Barcelona's Public Transport System (TMB), The Torres Winery (Bodegas Torres) and Vichy Catalán.