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My name is Cristina Lupi and my experience at Leo Burnett started in the Rome-based headquarters almost five years ago. I am currently employed in the position of Account Manager in Leo Burnett Milan. I mainly work for the client Angelini; more specifically for the brand Infasil in terms of both large-scale retail channels and pharma channel, but I also manage a number of integrated communications projects and new business solutions for a variety of clients. I was in charge of the client TIM for three years, following all the BTL, ATL and digital communication (the latter incuding tv commercials and outdoor advertising). There are many reasons which push me to seek a fresh work experience; the greatest one being my desire to develop a highly challenging project in a new company. Another reason which sparks my motivation to move on, certainly stems from the personal interest and the ambition I nurture to grow and evolve from a professional standpoint. I truly think that undertaking a new career adventure would prove demanding and stimulating at the same time.
Clients relationships management. Communication strategy, brand positioning, budget control, coordination of creative team, production and media department.